Tania Amar, Co-Founder & CEO of CXP Consulting, embarked on her professional journey in France, where she spearheaded public relations for the nuclear energy group COGEMA, now known as AREVA. Transitioning to Israel more than two decades ago, she immersed herself in the tech sector, holding prominent marketing executive positions at esteemed firms such as NICE, Magic Software, and ClickSoftware, along with the venture capital firm JVP. Through these roles, she acquired invaluable expertise in management and business strategy.
We at EliteX are proud to introduce Tania Amar as one of the Impactful Female Entrepreneurs to Watch, 2024.
During her tenure in venture capital as a CMO in residence, Tania discovered her passion for aiding companies in achieving success through robust marketing strategies and compelling storytelling. This realization spurred her to establish CXP Consulting, which has flourished into a thriving enterprise comprising experts in marketing and sales. Throughout her illustrious career, Tania has faced significant challenges, notably navigating the male-dominated landscape of the technology industry and adapting to a new country upon relocating to Israel. However, she adeptly tackled these obstacles by seeking guidance from local mentors and expanding her professional network, ultimately carving her path to leadership. Now, she dedicates herself to assisting other immigrants in their career development.
“My leadership philosophy embodies adaptability, resilience, and a relentless pursuit of excellence, aiming to leave a lasting legacy of positive transformation in both business and society.”
Moreover, Tania actively fosters diversity, equity, and inclusion in her workplace, drawing from her own experiences as an immigrant. She champions the value of hiring international talents and serves as a mentor and engaged board member at the non-profit organization, Gvahim, advocating for diversity and inclusion initiatives. Tania Amar’s leadership journey is defined by her innovative approach and dedication to continuous growth. Over the years, she has developed her own “4Vs leadership model,” comprising Vision, Versatility, Velocity, and Vitality.
Vision serves as the guiding star, illuminating decisions and priorities for Tania and her team. Embracing Versatility, she recognizes the need to constantly learn and adapt in an evolving world. Tania’s pursuit of knowledge is evident through her completion of demanding courses, such as business strategy at Harvard Business School and certification as a business coach at CTI. She epitomizes Versatility by embracing risks and pushing beyond comfort zones.
In the fast-paced tech industry, Velocity is paramount. Tania emphasizes the importance of adapting quickly to stay abreast of new developments. Vitality, both physical and mental, is equally crucial. Tania maintains her high energy levels to sustain top-tier performance and surrounds herself with individuals who exude positivity. These four components synergize to create a virtuous cycle, propelling Tania and her team toward success. When asked about advice for aspiring women entrepreneurs, Tania underscores the importance of focus, innovation, and adaptability. She emphasizes the need to stay true to one’s vision while remaining agile in the face of challenges. For Tania, success hinges on hard work, resilience, and a willingness to evolve.
To stay informed about industry trends, Tania engages in a multifaceted approach. She listens to podcasts during morning walks, reads influential business books, and seeks recommendations from trusted leaders like Seth Godin, Dr. Ichak Adizes, and Bill Gates. Maintaining a healthy work-life balance is paramount for Tania. She intertwines her personal and professional life, drawing inspiration from hobbies like music and travel. Tania’s pursuit of a “digital nomad” lifestyle since 2022 exemplifies her commitment to creativity and equilibrium between work and leisure.
“Success hinges on hard work, resilience, and a willingness to constantlytransform – qualities I advocate for aspiring women entrepreneurs to embrace.”
Tania has devised her own “4Vs leadership model” over the years, emphasizing Vision, Versatility, Velocity, and Vitality. Vision serves as the guiding force behind decisions and priorities, while Versatility necessitates continuous learning and taking calculated risks to remain relevant and innovative. Velocity underscores the importance of adapting quickly to the fast-paced tech world, while Vitality, both physical and mental, ensures sustained high performance. These elements synergize to create a virtuous cycle, fostering growth and success.
“Vitality is communicative and contagious, that’s why I choose to surround myself with people who radiate good energy.”
Reflecting on her journey, Tania offers valuable advice to aspiring women entrepreneurs, urging them to stay focused, innovative, and adaptable amidst challenges. She emphasizes the importance of resilience, openness to change, and consistent effort in achieving success. In her relentless pursuit of excellence, Tania stays informed about industry trends through podcasts, books, and interactions with trusted leaders. This broad scope of knowledge enables her to navigate various domains effectively. As a leader in the tech industry, Tania acknowledges the challenges of staying abreast of rapidly evolving technology. She highlights the pervasive influence of AI and the need for continuous innovation to meet client demands. Leveraging generative AI, her company has accelerated outcomes while amplifying core skills crucial for success.
Tania Amar’s leadership philosophy embodies adaptability, resilience, and a relentless pursuit of excellence, serving as a beacon of inspiration for aspiring entrepreneurs worldwide. She envisions further global expansion for CXP Consulting while upholding unwavering standards of quality and personalized service, aiming to leave a lasting legacy of positive transformation in both business and society. Through mentoring initiatives and active participation in entrepreneurial endeavors, Tania remains committed to fostering growth and making a meaningful impact on individual lives and communities alike, showcasing her unwavering determination and dedication to leadership in the tech industry.
