Alice Veglio stands as a prominent international personal trainer and women’s empowerment activist, recognized both in Italy and worldwide. With an impressive background in fashion, Alice has graced the runways of prestigious fashion shows and posed for top brands and photographers in iconic locations such as Paris, Dubai, Rome, the Maldives, and Qatar. Her presence is also well-known through her appearances in major Italian events, fashion weeks, advertising campaigns, and music videos, including those of The Kolors and Shade in 2018.
Alice Veglio | CEO | Bright & Fit
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Alice began her modeling career at a young age, debuting in her first fashion show for Vogue at just 15. Her accolades include being a poster girl for Juventus and Moto GP, reaching the Miss Italy final in 2014, securing second place at Miss International Model in 2016, Miss Europe in 2017, and winning the title of Miss Earth Italy Air in 2017. In 2019, she achieved second place at the Miss Multiverse World Finals in Punta Cana, a competition celebrating beauty, intelligence, fitness, and entrepreneurship. Beyond the world of entertainment, Alice has excelled academically with a double Italian-French graduation, a degree in Holistic Health Sciences, and a second degree in Economics and Business Management. She holds certifications as a personal trainer, in nutrition science from Stanford University, life coaching, and apprenticeships at prestigious United Nations offices and the Dubai government. Alice has worked as a project assistant and sustainabilist journalist for the Dubai Carbon Center of Excellence and as a junior project manager for WGEO at the United Nations Office.
“Success for me is helping as many women as possible believe in themselves and achieve their full potential, transforming their lives through empowerment and holistic wellness.” – Alice Veglio
Alice Veglio’s personal journey of overcoming a severe spinal disease has inspired the creation of the Bright & Fit Fitness Program. Diagnosed with a dangerous vertebral rotation at age 13, Alice was initially told she would have to abandon physical activity. Through the support of professionals and her own determination, Alice avoided surgery and regained her mobility. Her transformation fueled her desire to help others, leading to the establishment of Bright & Fit in 2019.
Bright & Fit is Italy’s first online holistic fitness program with medical certification. It offers a comprehensive digital wellness solution designed to empower women. The program features a modern app available on Apple and Google stores, providing easy access to fitness routines, mindset exercises, and nutritional advice. It aims to help women overcome perceived limitations, regain self-esteem, and improve their quality of life with just 15-30 minutes of daily exercise, no equipment needed. The success of Bright & Fit is evident, with over 45,000 women registered and a turnover exceeding one million dollars within its first two years. Alice’s innovative approach has garnered attention from numerous magazines and television channels, including Forbes Italia, Forbes India, RAI 3, Thrive Global, Yahoo Finance, California Herald, and the London Daily Post.
In December 2023, Alice launched the Brighter Me Academy, an online life coaching program dedicated to women’s empowerment. The academy provides tools to help women overcome limiting beliefs and achieve their best selves in various life aspects. It is the first of its kind in Italy, further solidifying Alice’s role as a leader in women’s wellness and empowerment. Bright & Fit has also evolved into a coaching academy and learning company, offering healthcare professionals and personal trainers a holistic approach to fitness. Alice leads a team of health professionals committed to delivering high-quality, customized fitness experiences to all members.
“Every challenge I face becomes my greatest strength, reinforcing my belief that nothing can stop a positive and determined mind.” – Alice Veglio
Alice Veglio’s contributions have been widely recognized. She was a keynote speaker at WomenXImpact and received the Healthcare Leadership Award in Dubai during the Health 2.0 international event. Her accolades include the Outstanding Leadership Award at the Health 2.0 Conference in Dubai, the Visionaries Award at the Health 2.0 Conference in Las Vegas, and numerous features in top publications such as Women Fitness, World’s Leaders magazine, Success Pitchers Magazine, and CIO GLOBAL.
Alice Veglio’s mission is to make a tangible difference in the lives of women, regardless of their physical, geographical, or social conditions. Her goal is to enable people to live better, recognize their potential, and realize that anything is possible in life. This vision drives every innovation and initiative at Bright & Fit. In June 2021, Alice launched the Bright & Fit Cares charity project to support women with physical or social difficulties. The first initiative was in collaboration with ANDOS, a leading breast cancer prevention and treatment organization in Italy. Alice’s own story of overcoming a prescribed destiny of immobility and transforming into an entrepreneur and Ironman 70.3 athlete showcases that any limit can be surpassed. Her transformation inspires her to share her journey and help as many women as possible to become the best versions of themselves. The positive feedback from her students, who have achieved remarkable results, reinforces the value of her contribution to the world of fitness and health.
Despite a recent setback with viral pericarditis caused by a COVID-19 infection, Alice’s positivity and determination led to her complete recovery using the Bright & Fit method. This challenge became her greatest strength, reinforcing her belief that nothing can stop a positive and determined mind. Bright & Fit is dedicated to continuous improvement, always striving to offer the highest standards of quality, efficiency, and technology. From a small team of three people and ten active users less than four years ago, the company has grown to over 25 team members and 45,000 active users, with an annual turnover increase of 200%. The company ramped up productivity during the COVID-19 pandemic by expanding its team and investing in technology, including the integration of AI in July to enhance customer experience and introduce innovative fitness tools.
“My greatest ambition is to make a concrete difference in the lives of women, helping them realize that anything is possible, regardless of their circumstances.” – Alice Veglio
Alice emphasizes the importance of study and training in her daily routine, dedicating at least two hours to acquiring new skills and experimenting with every component of the program. Her participation in the Ironman 70.3 using the Bright & Fit method is a testament to her commitment and the program’s effectiveness. The company uses numerous parameters to evaluate improvements, prioritizing user satisfaction above all. With a 98% customer satisfaction rate, Bright & Fit takes pride in its growing community and the positive transformations experienced by its users.
Alice attributes her success to effective time management, which she considers essential for a happy and successful life. Balancing her roles as a trainer, entrepreneur, athlete, student, wife, and coach, Alice manages her time meticulously. She believes in the power of a good quality sleep, achieved through meditation practices, and a productive morning routine dedicated to important tasks. For Alice, success means making a difference in the world, improving people’s quality of life, and showing that there are no limits to what women can achieve. She fights for female empowerment, striving to innovate the traditional fitness sector with the best technologies and tools. Success, for her, is helping women believe in themselves and live life fully and with satisfaction.
Bright & Fit prioritizes exceptional customer service, offering prompt, informed, and supportive assistance 24/7. The team includes trained coaches and technicians ready to address technical issues and provide emotional support throughout the transformation journey. The company uses various communication channels, including WhatsApp, phone, Zoom, email, live chat, and social media, to ensure constant support and motivation for users. Alice envisions a future where she continues to excel as an athlete, coach, and entrepreneur, transforming the lives of thousands of women. Bright & Fit is involved in exciting projects, including the launch of a documentary about Alice’s life and more live events connecting women from all over the world. The company aims to represent innovation and quality, making a significant impact in the world of online fitness.
Alice believes that the only limits for women leaders are those imposed by their environment. She advocates for breaking stereotypes and demonstrating that women can be anything they want to be, embodying multiple roles simultaneously. Through her company and daily mission, Alice strives to show that dreams are attainable and every woman has infinite potential. Bright & Fit is committed to empowering women, offering innovative fitness solutions, and proving that with determination and the right support, every woman can achieve greatness.
Bright & Fit, founded by Alice Veglio, is more than a fitness program; it is a movement dedicated to holistic wellness and female empowerment. Through her innovative approach, Alice continues to inspire and transform lives, making fitness and self-improvement accessible to women worldwide.
