Alice Veglio is one of the most recognized personal trainers and women empowerment activists in Italy and internationally. She has also built a distinguished career in the fashion industry, walking the runways of prestigious fashion shows and posing for globally renowned brands and photographers. Her presence has been noted in iconic locations such as Paris, Dubai, Rome, the Maldives, and Qatar.
Alice Veglio | CEO and Founder | Bright & Fit Fitness
Beyond modeling, Alice has also hosted important televised events in Italy, appeared in major fashion weeks worldwide, and participated in advertising campaigns and music videos, including those of The Kolors and Shade in 2018. At EliteX, we are proud to have Alice Veglio as part of the edition: 10 Extraordinary Women in Business, 2025.
Alice began her modeling career at a very young age, posing for children’s fashion brands. At 15, she made her runway debut for Vogue. Over the years, she added notable achievements to her career, such as being a poster girl for Juventus and MotoGP. Her participation in beauty pageants brought her additional recognition, reaching the finals of Miss Italy in 2014, securing second place in Miss International Model in 2016, and again placing second in Miss Europe in 2017. That same year, she won the title of Miss Earth Italy Air. In 2023, Alice was crowned Miss Multiverse 2023, a competition celebrating beauty, intelligence, fitness, and entrepreneurship.
“Success is making a difference and helping others believe in themselves.”
Her influence extends beyond modeling. She launched her career as a blogger and influencer in 2016, gaining a following of over 500,000. Alongside her public presence, Alice pursued an extensive academic journey, achieving a double Italian-French degree, a top-ranking degree in Holistic Health Sciences, and a second degree in Economics and Business Management. Additionally, she holds certifications as a personal trainer, nutritionist from Stanford University, life coach, and completed apprenticeships at esteemed institutions such as the United Nations (FAO, WGEO) and Dubai government offices. Alice has worked as a project assistant and later as a sustainabilist journalist for the Dubai Carbon Center of Excellence, contributing to governmental sustainability efforts. She also served as a junior project manager for WGEO at the United Nations Office. Despite these achievements, she felt a strong calling to make a direct impact on people’s lives through fitness and health.
In 2018, Alice launched her fitness program, which quickly gained 30,000 members in its first year. Her platform provides certified fitness and health knowledge while also focusing on women’s empowerment. Alice’s journey in fitness is deeply personal. At the age of 13, she was diagnosed with a severe spinal condition that threatened her ability to engage in physical activity permanently. Despite being immobilized in a back cast, she refused to accept a life without movement. With professional guidance and determination, she avoided surgery and eventually regained full mobility. Her experience fueled her commitment to studying wellness and health in depth, earning multiple certifications in fitness, nutrition, yoga, and life coaching.
This personal transformation inspired Alice to share her methods with others. In 2019, she officially launched Bright & Fit, an innovative holistic fitness program focused on digital wellness and women’s empowerment. Bright & Fit became Italy’s first online fitness program with medical certification and quickly gained a large following. Today, it boasts over 50,000 registered users and has generated over $1 million in revenue within its first two years. The program is available through a modern app on Apple and Android, offering home fitness routines, mindset exercises, and nutritional guidance to help women build self-esteem and transform their lives.
“Nothing can stop a positive and determined mind.”
Beyond fitness, Bright & Fit expanded into a coaching academy where health professionals and personal trainers can deepen their expertise through Alice’s holistic methodologies. The program is designed for accessibility, enabling women with limited time, equipment, or gym access to achieve significant results in just 15-30 minutes a day. Alice leads a team of 25 international professionals dedicated to providing a customized and high-quality experience for all members. Bright & Fit’s success has been recognized by major media outlets, including Forbes Italia, Forbes India, RAI 3, Thrive Global, Yahoo Finance, California Herald, and London Daily Post.
Alice has been a sought-after speaker at women empowerment events worldwide. In November 2021, she was featured as a successful case study at WomenXImpact, an international entrepreneurship and empowerment conference. In December 2022, she received the Healthcare Leadership Award at the Health 2.0 event in Dubai, followed by the Visionaries Award at Health 2.0 in Las Vegas in March 2023. Over the years, Alice has accumulated numerous accolades, including features in business and fitness magazines and recognition as one of the most inspiring businesswomen and visionary leaders.
Alice’s mission is driven by a desire to make a tangible difference in the lives of women, regardless of their circumstances. In June 2021, she launched Bright & Fit Cares, a charitable initiative aimed at supporting women facing physical and social challenges. One of the project’s first contributions was to ANDOS, an organization dedicated to breast cancer prevention and treatment in Italy. Alice continues to advocate for female empowerment and innovation in the fitness sector, demonstrating through her own experiences that obstacles can be overcome with determination and the right tools. Despite facing setbacks, including a heart condition caused by a COVID-19-related viral infection, Alice remained steadfast in her goals. During her recovery, she applied the Bright & Fit method to regain her health and fitness, proving its effectiveness. Her experience reinforced her belief that mindset and perseverance are key to overcoming adversity.
Alice’s company continues to evolve, investing in cutting-edge technology and customer experience. During the COVID-19 pandemic, Bright & Fit expanded significantly, increasing its workforce and incorporating artificial intelligence into its app to enhance user engagement. The company prioritizes customer satisfaction, boasting a 98% satisfaction rate. It offers extensive customer support through live chat, email, WhatsApp, and interactive Zoom calls. In December 2021, the program reached 35,000 registered users, and its growth continues steadily. Alice balances her roles as an entrepreneur, athlete, and coach through effective time management. Her dedication to continuous learning and self-improvement is evident in her daily routine, which includes studying, training, and business development. She strongly believes in morning routines and meditation to enhance productivity and focus.
For Alice, success is defined by making a positive impact on people’s lives. She strives to empower women, challenge societal limitations, and redefine the traditional fitness industry through innovation and technology. She envisions herself as an agent of change, transforming female fitness and empowerment. Future projects include the release of a documentary about her journey and large-scale live events to inspire women worldwide.
“Every woman has an infinite potential to be everything in life.”
Alice firmly believes that women should not be confined to singular roles. A woman can be a mother, an entrepreneur, an athlete, and a leader simultaneously. Through her work, she aims to break stereotypes and encourage women to embrace their full potential. Her journey serves as a testament to resilience, ambition, and the limitless possibilities available to those who refuse to be constrained by society’s expectations.
Through her work, Alice demonstrates that women can be multifaceted—entrepreneurs, athletes, mothers, and leaders. Her journey is a testament to resilience, ambition, and the limitless possibilities available to those who refuse to be constrained by societal expectations.