Cleiton Valverde Feijó has built a strong and respected career in the tourism industry through more than three decades of leadership, learning, and service. His journey began with a personal passion for discovering new places, cultures, and ways of seeing the world. Over time, this passion became a professional mission.
Cleiton Valverde Feijó | VP Travel & Experiences | PrimeXP Travel & Experiences
He chose tourism because it allowed him to connect people through travel and create experiences that could stay with them for life. At EliteX, we are proud to have Cleiton Valverde Feijó as part of the edition: Dynamic Leaders in Tourism Industry, 2026.
Throughout his career, Cleiton has worked in important leadership roles across the tourism sector. He has been part of major companies such as Visual Turismo (CVC Corp Group), Assist Card, and Nascimento Turismo. He also gained international experience by leading inbound operations focused on the Brazilian market in California, Saint Maarten, and the Dominican Republic. These experiences helped him understand different markets, customer expectations, and the importance of building strong relationships across borders.
Strong relationships remain the true heart of the tourism industry.
Today, Cleiton serves as Partner and Vice President of PrimeXP Travel & Experiences, a company within the BEPRIME holding group. PrimeXP focuses on incentive travel, international corporate missions, and exclusive B2B experiences. The company also works with premium global products such as F1® Experiences, MotoGPTM Premier, Formula E, NBA, NFL, NASCAR, Kentucky Derby, major tennis tournaments, football events, international concerts, and other world-class sports and cultural experiences. As an official partner of F1® Experiences in Latin America, PrimeXP offers clients access to exclusive hospitality and behind-the-scenes moments that go far beyond traditional travel.
What makes Cleiton’s work unique is his ability to combine premium access with a clear understanding of the corporate market. He believes that travel should not only be about movement from one place to another. It should create value, strengthen relationships, and leave a meaningful impression. For this reason, PrimeXP designs experiences that are tailored to each client’s goals, whether it is a corporate incentive program, an executive hospitality event, or a special leisure journey.
The tourism industry has changed greatly since Cleiton started his career. In the early years, airline tickets were handled manually, confirmations were often sent by fax, and the internet was only beginning to become useful for research. Today, travelers have instant access to information through Google, online booking platforms, brokers, artificial intelligence tools, and advanced tourism technologies. Processes that once took days can now happen in seconds. However, Cleiton strongly believes that even with all these changes, the human factor remains the heart of tourism. For him, trust, relationships, personal service, and emotional connection are still what make an experience truly special.
Cleiton understands that the tourism market is dynamic and often affected by global events. Geopolitical tensions, economic changes, and shifts in travel behavior can impact demand, pricing, and traveler confidence. In the premium segment, clients also expect high levels of personalization, flexibility, and service excellence. To face these challenges, Cleiton focuses on planning, adaptability, and strong partnerships. His goal is not only to manage risks but also to anticipate trends and continue offering unique experiences that justify the investment of corporate clients.
Personalization is one of the strongest parts of his approach. Cleiton and his team treat every client request as unique. They begin with a detailed briefing to understand the purpose, budget, expectations, and desired outcome of each trip. From there, they curate destinations, hotels, activities, and exclusive opportunities in Brazil and around the world. This careful process allows them to design experiences that are relevant, meaningful, and aligned with the client’s vision.
The future of tourism belongs to meaningful and personalized experiences.
Technology also plays an important role in Cleiton’s business. Digital platforms and real-time tools help the team monitor availability, compare options, and improve efficiency. However, Cleiton believes that technology works best when combined with human expertise and a strong global network. PrimeXP’s international partners allow the company to access opportunities that are not always publicly available. This combination of technology, relationships, and market knowledge helps the company deliver seamless and differentiated solutions.
One of Cleiton’s key achievements has been building and positioning his business in a highly competitive industry while staying guided by resilience, transparency, and respect. He takes pride in earning the trust of clients and creating long-term partnerships with global suppliers. The company’s role as an official partner of F1 Experiences in Latin America is an important milestone, but for Cleiton, success is not defined by one moment alone. It is the result of continuous work, learning, and commitment to excellence.
Sustainability is also becoming an important part of his vision for the future. Cleiton believes that tourism must become more responsible, purposeful, and aware of its impact. PrimeXP is finalizing an agreement with a global carbon offset company to include carbon neutralization in client proposals. This reflects his belief that the future of tourism will be shaped by personalization, authenticity, and responsibility.
As a leader, Cleiton values respect, humility, and listening. He believes that strong leadership begins with understanding people and creating an open environment where teams can grow. One of his greatest sources of pride is seeing professionals who once worked with him move into leadership positions at major tourism companies in Brazil. For him, this shows that leadership is not only about business results but also about helping people develop.
For those starting a career in tourism, Cleiton’s advice is simple: give your best every day, ask questions, stay curious, and always keep the client at the center of everything. He believes that dedication, consistency, and a strong work ethic can create long-term success in this fast-changing industry.
Looking ahead, Cleiton sees a future where travelers will seek more authentic, personalized, and emotional experiences. People no longer want standard products. They want real stories, trusted recommendations, and journeys that create lasting memories. At PrimeXP, this vision is already part of the company’s DNA. Cleiton’s mission is to create extraordinary experiences that connect, inspire, and transform clients into loyal fans of the brand. Through his leadership, PrimeXP continues to show that tourism is not only about destinations, but about purpose, connection, and impact.
Travel becomes powerful when it creates real human connection.
