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Rethinking how employee benefits work
“The workplace environment has changed faster in recent years than ever before, and with it, what people expect from their employers and workplace is also changing,” says Arturs Piliksers, co-founder of Bonusukarte.lv SIA.
For some, health and security matter most; for others, flexibility in everyday life; and for many, the ability to use benefits in a way that suits best their individual needs. These aspects are often particularly important for younger generations, yet overall, it can be said that a one-size-fits-all approach to employees no longer truly exists. In practice such approach is still used, but it is certainly not the most effective way to structure employee motivation within companies.
This means that a motivation system no longer begins with a single solution, but with the ability to offer choice and to create an environment in which people feel acknowledged. Traditional health insurance still remains an essential part of this system, yet it is increasingly seen as a base – something that needs to be built upon by adding more flexible and everyday-relevant solutions.
For employers, this translates into very practical challenges. Competition for talent is increasing, and decisions are often made between similar job offers. From the employee’s perspective, the more attractive employer is the one that creates a more thoughtful and supportive environment. The ability to become an employer of choice is closely linked to how clearly and meaningfully the benefits system is designed.
From the employer’s perspective, as the focus on employee motivation and wellbeing increases, so does internal complexity. Employers must continuously balance business goals and development, budget capacity and cost optimisation, while at the same time being able to attract and retain the most suitable people. Supporting employee wellbeing requires not only willingness on the employer’s side, but also an administrative system that must be maintained, managed, and aligned across different organisational units. Traditional solutions – gift cards, special offers, partner networks with redeemable vouchers or fragmented benefit baskets — require significant additional administrative involvement and workforce resources from the employer.
This raises a fundamental question – does the benefits system actually helps a company to operate more efficiently, or does it become an additional burden, another layer that consumes resources?
If maintaining such a benefit system requires increasing amounts of time and human resources, its overall value begins to decline. As a result, some companies develop this area cautiously or, more often, do not develop it at all, even though it holds considerable potential both for attracting and retaining employees and for optimising costs.
It is precisely at this intersection – between diverse human needs, competition, and efficiency – where the opportunity emerges to rethink employee benefits systems.
How Bonusukarte.lv was created
With more than 25 years of experience in the financial sector, Bonusukarte.lv co-founder Arturs Piliksers has developed a sharp ability to recognise patterns – to understand what works well and where there is room to introduce greater simplicity.
The idea behind Bonusukarte developed gradually – as a desire to create a solution that would first be useful in its home country Latvia. Solution that would help employers to make full use of the opportunities provided by regulatory frameworks in improving employee wellbeing, while at the same time optimising costs and making day-to-day administration as simple as possible.
It was important that every party involved would benefit – the employee using the system, the employer financing it, and the finance and HR teams administering it in their daily work.
Over time, through various solution models and adjustments, an approach crystallised that combines a digital platform for employers, a user-friendly application, and a universal employer-funded payment card into a single integrated solution – Bonusukarte.lv.
What makes this approach different
The essence of the Bonusukarte.lv solution lies in simplicity achieved through thoughtful design.
For employees, this means the ability to use employer-provided benefits without being tied to a specific location or complicated rules. Regardless of whether they are in Latvia or elsewhere in the world, employees always have the opportunity to use the employer-funded wellbeing programme in accordance with the benefit categories defined and assigned by the employer, as well as conveniently track their available balance.
On the employer’s side, an administrative platform and payment card are available to manage the system online – adding new employees and removing those who have left, adjusting and reviewing the benefit structure, as well as monitoring the overall benefits basket and its usage. This creates transparency and enables well-informed decision-making without unnecessary complexity.
Meanwhile, the Bonusukarte.lv support team has access to technical tools and solutions that allow them to respond quickly and effectively to the needs of both users and employers.
Overall, this is an example of what we today call fintech – the combination of technology and financial solutions that work for people, not the other way around.
Why the partnership with WALLETTO matters
The technical side of modern financial solutions, which remains invisible to the user, is often far more complex than it appears. In everyday life, when making a simple card payment, we rarely consider how many technologies and systems are involved in making that transaction happen within milliseconds – from internet connectivity and payment terminals to financial institutions and card issuers.
The same applies to the Bonusukarte solution. This technological chain is essential to ensure that, for the end user, everything remains as simple as a single tap.
Delivering such a solution requires cooperation with a licensed financial institution that can guarantee regulatory compliance, security, and a stable, scalable payment infrastructure – this is where WALLETTO becomes a key partner of Bonusukarte.lv, ensuring the regulatory compliance and payment infrastructure behind the solution.
Collaboration between Bonusukarte.lv and WALLETTO is based on a shared understanding that strong product innovation must be supported by a robust financial and compliance framework. Bonusukarte.lv focuses on product development and user experience within the employee benefits sector. WALLETTO provides the regulated payment infrastructure that allows the platform to operate securely and expand across European markets. Irina Istjagina, Member of the Management Board at WALLETTO, explains that the partnership is based on common principles of responsible innovation, transparency, and long-term growth.
Looking ahead
The Bonusukarte story has never been only about technology. It began as one person’s vision – to bring greater simplicity and transparency into an area that directly impacts people’s daily lives. A solution that enables employers to fully utilise all available opportunities in caring for their employees, and employees to receive a more personalised, flexible, and life-oriented approach to wellbeing.
Today, it is no longer just one person’s idea. It is a team effort – and for that team, this is not just work, but something they genuinely care about.
Development continues close to home – in the Baltic states, where this approach can be particularly relevant and valuable – and gradually expands across Europe, adapting the solution to the specifics of each country.
At the same time, one principle remains unchanged – listening to the experience of companies is what helps refine the solution and make it even more convenient.
From WALLETTO’s perspective, this collaboration reflects a broader approach – supporting fintech companies that combine innovation with responsibility. The evolution of employee benefits is increasingly connected to modern financial technologies, automated compliance, and digital solutions. The partnership between Bonusukarte.lv and WALLETTO illustrates this shift and shows how the industry is gradually becoming more flexible and more human-centred.
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