Nori Minicilli | Founder and Managing Director | Minco Wholesale & Supply Inc.
Nori Minicilli, the Founder and Managing Director of Minco Wholesale & Supply Inc., is a seasoned expert in the medical device and supply industry. With 18 years of experience, Nori launched the company in 2020 and has since led it to remarkable success. His dedication to exceeding client expectations and his commitment to community involvement earned him a spot among London Inc. Publication’s Top 20 Under 40 in 2023. Beyond business, Nori’s family actively supports local initiatives, demonstrating a profound dedication to making a difference. Nori’s journey is one of resilience and ambition. With roots in Windsor, Ontario, and a family legacy of entrepreneurship, he has built a career centered on innovation, integrity, and service. Today, Minco Wholesale & Supply Inc. is a thriving business, known for providing essential health, safety, and janitorial supplies to clients across various industries in Canada. At EliteX, we are proud to have Nori Minicilli as part of the edition: 20 Under 40: Influential & Rising Leaders of 2024.
Nori’s inspiration to enter the supply business was born in late 2019, when he and his wife envisioned launching a company targeting industries they had expertise in. By early 2020, the plan took shape as the world faced the challenges of the pandemic. Starting a new business in an unfamiliar city during such uncertain times was a bold move, but it turned out to be a defining moment for Nori’s career. Minco Wholesale & Supply Inc. quickly gained recognition for its ability to provide hard-to-find health and safety products during the crisis. From supporting businesses in their day-to-day operations to supplying residents across Canada, Nori and his team proved invaluable. Today, the company continues to service industries like healthcare, agriculture, hospitality, and industrial sectors, with a vast range of high-quality products.
“With hard work and perseverance, anything is possible.”
As a young leader, Nori has faced numerous challenges, from navigating the logistics of a new business to managing rapid growth. One of the most significant hurdles has been addressing the need for more warehouse space and expanding his team. In 2023, the company opened a second location in London, allowing them to accommodate their growing inventory. Nori’s team, which currently comprises six dedicated members, is expected to grow to over 10 full-time employees by 2025. His ability to adapt to challenges and maintain focus on long-term goals reflects his resilience and visionary leadership.
For Nori, family has always been a guiding force. He credits his grandmother, an Italian immigrant to Windsor in the 1950s, as his greatest mentor. Her entrepreneurial spirit and dedication to creating opportunities for others left a lasting impression on him. “She worked hard with gratitude and managed business ventures well into her 70s,” Nori shares. “She instilled in me the belief that with hard work and perseverance, anything is possible.” Carrying on her legacy, Nori approaches his work with the same passion and determination. Her story reminds him to remain grateful and to embrace challenges as opportunities for growth.
One of Nori’s proudest accomplishments is receiving the Best Supplier recognition from London Inc. Magazine in 2023. This accolade reflects the relentless effort he and his team have invested in building Minco Wholesale & Supply Inc. into a trusted name in the industry. “This award is a testament to our dedication to growing our family business and serving our community,” Nori says.
In an ever-changing and competitive industry, Nori remains focused by staying true to his core values. He emphasizes the importance of integrity, compassion, and adaptability as essential leadership qualities. “A leader must be self-aware, courageous, and respectful,” he explains. “These traits are key to inspiring collaboration and achieving success.” Nori also believes in maintaining a balance between professional and personal life. For him, family time is a source of joy and renewal. Whether it’s hosting a backyard barbecue or engaging in local charity initiatives, Nori finds fulfillment in nurturing meaningful relationships and giving back to his community.
“Setbacks are where we grow the most. Every failure comes with a lesson that can propel you forward.”
As a leader, Nori prioritizes ongoing growth, both personally and professionally. Each year, he sets new goals to challenge himself and his team. Beyond the workplace, he focuses on staying healthy and active to keep up with his two young children. He also dreams of traveling to new destinations with his family, exploring the world together. Nori’s vision for his company is centered on growth. “GROW, GROW, and more GROWTH,” he says with enthusiasm. His ambition is to expand Minco Wholesale & Supply Inc.’s reach while maintaining the high standards of service his clients have come to expect. For those just starting out in the industry, Nori offers valuable advice: “Always be true to yourself and follow your passions. It’s easy to get caught up in others’ expectations, but your intuition should guide your decisions.” He also encourages young entrepreneurs to embrace failure as a learning experience. “The fear of failure often holds us back, but setbacks are where we grow the most. Every failure comes with a lesson that can propel you forward.”
When faced with challenges or failures, Nori takes a pragmatic approach. “I learn from hard, expensive mistakes and work to avoid them in the future,” he says. This mindset allows him to navigate obstacles with clarity and determination, ensuring continuous improvement. As a leader, Nori is guided by principles of accountability and responsibility. He believes in owning his decisions and their outcomes, setting an example for his team. These values have earned him the trust and respect of his clients and colleagues alike. Nori’s ultimate goal is to leave a lasting impact as a role model for his family and community. By delivering exceptional service to his clients and actively contributing to local causes, he hopes to inspire others to lead with integrity and purpose.
Nori’s community involvement is a cornerstone of his personal and professional life. Over the years, he and his family have partnered with organizations like The Salvation Army, Business Cares Food Drive, and ReForest London. They also sponsor youth sports teams, reflecting their commitment to nurturing the next generation. This dedication to community engagement is not just about giving back—it’s about creating a sense of connection and shared purpose. Nori believes that businesses have a responsibility to contribute positively to the communities they serve. Nori Minicilli is a rising leader whose journey exemplifies resilience, vision, and a deep commitment to making a difference. Through Minco Wholesale & Supply Inc., he has not only built a successful business but also created a platform for serving his community and inspiring others. As he continues to grow his company and expand his impact, Nori remains focused on his mission: to deliver exceptional service, foster meaningful connections, and leave a legacy of purpose and integrity. For Nori, success is not just about achieving goals—it’s about inspiring others to dream bigger and strive harder.
“Success is not just about achieving goals—it’s about inspiring others to dream bigger and strive harder.”
