Alice Veglio | Founder & CEO | Bright & Fit
Bright & Fit is a company created by a woman for women with the deep desire to allow even those who have little time available, those who cannot train in the gym, and those who do not have fitness equipment available, to be able to train with the best results in 15-30 minutes a day without the need for equipment and just by using their smartphone.
It holds the distinction of being the alpha among the online Holistic Fitness program with a medical certification in Italy. Through its modern and technological native app available in Apple and Google stores it allows women from all over the world to have everything they need to stay fit and happy within one click.
Alice Veglio, Founder & CEO describes Bright & Fit as a personal transformation tool that aims to help women redesign the perception of their limits and help them through home fitness, mindset exercises and nutritional advice to regain self-esteem and a better quality of life.
Since September 2022 Bright & Fit ventured into the learning sphere where it coaches healthcare professionals and personal trainers who can receive a full learning experience and improve their knowledge with Alice’s Holistic approach.
Alice is also leading a group of Health Professionals that provides high-quality and customized Bright & Fit Program experience to all members.
Today Bright & Fit has more than 25 members in its team entirely dedicated to the project and the incredible results achieved by the users of the program have led numerous magazines and television channels to talk about Alice, including Forbes Italia, Forbes India, RAI 3, La print, Thrive Global, Yahoo finance, California Herald, London Daily Post.
The Foundation of the Female Fitness:
Bright & Fit Fitness Program has its roots in the history and life experience of its creator and founder, Alice Veglio.
Alice conquered a serious medical condition at the first teen year of her life, i.e the age of thirteen. She was diagnosed with a dangerous vertebral rotation the result of which would be that she would have to give physical activity for good.
Since the age of 3, she followed her passion for ballet dancing. The diagnosis of the medical condition led her to lose all security and hope for a free and happy future. Alice found herself immobilized with a cast on her back which made her unable to even tie her shoes and, thanks to the help of valid professionals; she managed to avoid undergoing a dangerous operation. Once the plaster was removed from her back, Alice’s mission in life became to study in the best institutions and find valid tools to regain her freedom and be able to move and eliminate the fear of immobility from her life forever.
It is for this reason that Alice, together with an Economics and Marketing University degree, has also many certifications in the world of wellness and health: a diploma in holistic sciences for health, specialization in nutrition sciences at Stanford University, a diploma of a personal trainer, yoga teacher diploma and specialization in bioenergetics manual techniques.
At the end of her studies, Alice was able to gain the right knowledge to see her body healthy and transformed and finally be able to move without implications for her spine.
This incredible result, therefore, prompted Alice to desire to share with as many people as possible and so Bright and Fit was born. Through her initiative, she shares with other ladies the method that allowed her to get back in perfect shape, regain confidence and self-esteem and go beyond the limits she thought to have.
The Force of the Female Fitness:
Alice wears not only the hat of the female fitness trainer but any other hats as well. She has walked down the ramp at prominent fashion shows across the world and posed and modelled for photographers and brands photographers in prestigious locations such as Paris, Dubai, Rome, Maldives and Qatar.
She’s a familiar face on key events broadcasted nationwide in Italy and has appeared in some of the most famous fashion weeks in the world and in numerous advertising campaigns and music videos including that of The Kolors and Shade in 2018.
She made a debut at the age of 15 in a fashion show for the prominent magazine, Vogue.
She boasts about being the poster girl for Juventus and Moto GP, until 2014 when she had access to the Miss Italy final, winning second place at Miss International Model in 2016. The same year she also began a career as a blogger and influencer and has over 210,000 followers which mean she’s a very influential person on the web
In 2017 she scored a hat-trick by winning second place at Miss Europe and the title of Miss Earth Italy respectively.
2019 saw Alice reach the second place at Miss Multiverse World Finals in Punta Cana, which is the first beauty, intelligence, fitness and entrepreneurship competition in the world for 21st-century women.
She has not shown success just in the entertainment field but also in the academic field. She is a Double Italian-French graduate, topped her class in Holistic Health Sciences and a second degree in Economics and Business Management, and is a certified Personal Trainer, Nutrition Science degree from the prestigious Stanford University. Apart from that she’s also has a life coach international certification and apprenticeships at prestigious United Nations offices (FAO, WGEO) and Dubai government offices.
She also held the post of project assistant and then sustainability journalist for the government office Dubai Carbon Center of Excellence and was also the Charge Junior Project Manager for WGEO at United Nations Office.
In December 2022 she won the healthcare leadership award in Dubai during the international event Health 2.0. She is also the recipient of several other international awards such as Top 10 World’s Visionary Leaders 2022 and top 10 inspiring women by Success Pitchers Magazine.
Today Alice is a much sought-after motivational speaker in women empowerment events, a successful entrepreneur and fitness coach well known for innovating the fitness field and an international athlete taking part in fitness events and Ironman races.
In November 2021 she was called on the stage of WomenXImpact, one of the most important events of entrepreneurship and female empowerment at an international level, as a successful case study for the world of female empowerment.
My greatest ambition in my everyday life is to be able to make a concrete difference and make an effective contribution to the life of women regardless of their physical, geographical and social condition.
-Alice Veglio
Factors That Led to The Formation of a Fierce & Refined Female:
The two key factors that have always pushed Alice to do better and innovate the traditional fitness sector are her story and the feedback she got from the first users of her programme.
First of all, her story, her prescribed destiny to immobility and her ability now to become an entrepreneur and also an ironman 70.3 athlete allows her to demonstrate every day that it is possible to overcome any limit. Her transformation gives her the strength and the desire to share all this with others and allow as many women as possible to transform into the best version of them.
Secondly, the exceptional results obtained from the beginning by her students are the greatest form of recognition that she could wish for. Seeing transformed women and families is priceless and makes her realize every day the value of my contribution to the world of fitness and health.
Instead, what pushed me back in the last period was a heart disease caused by a viral covid infection: viral pericarditis. In the middle of my athletic preparation for the Ironman 70.3, I was forced to relive the traumas of the past and be forced to stop my athletic training. My positivity and determination allowed me unexpectedly after 6 months to recover completely and return to the best physical shape ever using the Bright & Fit method. What has therefore been a great difficulty in recent months has now been converted into my greatest strength and belief that nothing can stop a positive and determined mind.
-Alice Veglio
Reaching The Pinnacle of Success:
Alice shares:
“The company is undergoing a continuous transformation day after day to always offer the best standards in terms of quality, efficiency and technology. Less than 3 years ago the company was composed only of a team of 3 people, 10 active users and 1 website today we have a team of more than 25 people with 45,000 active users, a native app and an increased turnover of 200% per year. Especially during the Covid-19 pandemic, the company felt the need to increase productivity both in terms of the number of staff dedicated to the project and in terms of technology. We invest every day to offer the best quality content, the highest levels of technology in our app and the maximum level of support for each person that uses our service to have the most beautiful transformation and growth experience of their life.
Numerous parameters are used every day to evaluate the improvements of the company. Even before the turnover and the number of registered users, we strive every day to determine the number of satisfied users. Having a 98% Customer Satisfaction Rate makes us extremely proud and happy. The number of registered users has been on the rise since the first day of activity, our social communities have more and more registered members and in December 2021 we reached more than 35,000 registered users.
I consider good customer service as prompt, informed and always present support for customers. We invest every day to have a team of trained coaches and technicians ready to respond 24/7 to all requests and questions. Furthermore, customer support is not only limited to technical issues as our customer service has the skills to emotionally support women in every moment of their transformation journey and is ready to motivate them and never make them feel alone. We use a WhatsApp number and a telephone channel to be able to speak at any time with a trained operator, interactive Zoom calls to guide users within the program, support via email, a live chat both within the app and on the site and we respond to messages on each of our social channels. In the Facebook community, we also organize live Q&A sessions”.
Defining Success:
According to Alice the meaning of success is being able to make a difference in the world, and being able to leave a small contribution to improve people’s quality of life. Success in her specific case is to fight every day to show, even though her life story and experience, that there are no limits and that every woman has infinite potential to be everything in life. Success for her is to help as many women as possible believe in themselves and acquire the tools to live life fully and with satisfaction.
Alice fights for female empowerment and to implement the traditional fitness sector with the best technologies and tools and use it to help women around the world to become the best version of themselves. Success for her is doing all of this in conjunction with a life where she struggles every day to be a better person and example for others.
The CEO Speaks:
Alice advises:
Knowing how to manage time is a fundamental skill to have a happy and successful life. Since my university years in which I worked and attended two universities at the same time, I felt the need to learn how to manage my time in the best possible way. Especially now, time management for me is not only synonymous with being a good trainer but also being able to be an entrepreneur, an athlete, a student, a wife, a coach and a point of reference for those who follow me all at the same time”. I think the most significant example of my time management skills is what I am doing now. To complete the preparation for Ironman 70.3 I need at least 15 hours of training per week and together with all this I have to dedicate at least 9 hours of work a day to my company and in the remaining hours I want to give the best of myself to relatives and friends. It may seem difficult to do all this but in my opinion, the secret is to be organized and make sure you get a good quality of sleep: it does not matter how many hours we sleep but how well we sleep. From the age of 16, I have been implementing meditation practices to be able to have a regenerating sleep. I also strongly believe in the power of the morning routine. In the first two hours after waking up, I always dedicate myself to the most important tasks and carry out all the activities that I would not be able to include during the day.
F for Female, F for Future:
Alice shares with a twinkle in her eyes:
“I love to see Alice in the next few years at the top of her career as an athlete, coach and entrepreneur. I would like to see Alice as a successful athlete who, despite the difficulties that life has presented her, was able to recover and come back stronger than before. I love to see Alice close to more and more women and capable of continuing to transform the lives of thousands of women for the better. I want to see Alice in the future as an agent of change in the world of female fitness and women’s empowerment. This new year Bright & Fit is involved in new exciting projects including the launch of the first movie/documentary about my life and more live events with thousands of women from all over Italy and the rest of the world. We work every day to ensure that Bright & Fit increasingly becomes a company capable of representing innovation and quality and making a difference in the world of online fitness”.
W for Woman, W for Wisdom:
Alice signs off with these words of wisdom:
I believe that the only limit for a woman as a leader is the limits imposed by the environment around us. Since we are children we have been asked what we want to do when we grow up, thus suggesting that we can be only one thing (just a wife or just an entrepreneur or just an athlete ..). However, what many do not consider is that we can be everything! A woman can be a caring mother, a loving wife, a successful entrepreneur, and a performing athlete all at the same time! Stereotypes are the real obstacle to the success of many women. It is for this reason that my company and my daily mission are to demonstrate that we must not give up on our dreams and that every woman can be anything she wants to be in this life.