Chrystal Rose is a dedicated coach who helps powerhouse women in retail transition from feeling overwhelmed and overworked to running their businesses with ease and joy. As a burnout survivor and certified coach for over five years, she goes beyond productivity hacks to address the emotional blocks that keep her clients trapped in stress cycles. Her mission is to enable businesswomen to scale sustainably without sacrificing their well-being. Chrystal believes that building a successful business should not come at the cost of exhaustion and burnout. At EliteX, we are proud to have Chrystal Rose as part of the edition: Transformational Female Coaches to Follow in 2025.
Chrystal Rose | Transformative Coach | Chrystal Rose & Co.
Her journey into coaching was unexpected. Initially, she joined a program seeking business strategies for her boutique but ended up undergoing deep personal transformation. Through healing past trauma, overcoming hustle culture conditioning, and addressing anxiety and depression, she discovered a new way of working that felt effortless and fulfilling. This transformation sparked a desire to help others break free from stress, burnout, and the relentless pressure to constantly achieve more. It became clear that coaching was her true calling.
“Success doesn’t come from working harder—it comes from working differently.”
Chrystal specializes in coaching retail professionals—boutique owners, wholesalers, and retail service providers. Her firsthand experience as a boutique owner for seven years, combined with her current venture in the retail space, gives her a deep understanding of the industry’s demands. She knows the pressure, the long hours, and the never-ending to-do lists, making her uniquely equipped to guide her clients toward a more balanced and fulfilling business life.
For Chrystal, transformation in coaching is not about becoming someone new but rediscovering one’s true self. It is about shedding societal conditioning that demands constant hustle and reclaiming a state of ease, confidence, and alignment. She helps her clients establish boundaries, trust themselves, and create businesses that work for them rather than the other way around. The impact of her coaching is profound—her clients find themselves exhaling after years of holding their breath, realizing that success and peace can coexist. One of her most inspiring success stories involves a client named Sara, a retailer who had built a thriving business but felt completely trapped. After selling her brick-and-mortar store to transition fully online, Sara was overwhelmed with fear, guilt, and self-doubt. Through Chrystal’s coaching, she redefined success on her terms, embraced new business structures, and freed herself from stress-driven patterns. As a result, her sales doubled, she enjoyed guilt-free time off, and she gained unshakable confidence in her business and life. This is the kind of transformation Chrystal strives for—helping women reclaim their joy, time, and self-worth while achieving financial success.
The biggest challenge her clients face is building a level of success that becomes unsustainable. Many of them have achieved six, seven, or even eight-figure revenues but find themselves drowning in stress. Their businesses have grown, but their capacity to manage them efficiently has not. Chrystal helps them break this cycle by addressing both practical strategies and emotional barriers. While many coaches focus on delegation and systems, she goes deeper, helping clients understand and overcome their subconscious patterns of overworking, micromanaging, or feeling guilty about taking breaks.
Chrystal’s signature approach is rooted in helping clients rewire their nervous systems. She incorporates embodiment, somatic practices, and deep subconscious work to break patterns of stress and overachievement. Unlike conventional methods that rely solely on mindset shifts and affirmations, her techniques work at the neurological level, making lasting change possible. Her clients don’t just learn to manage stress—they learn to operate from a state of ease and alignment.
“Transformation isn’t about becoming someone new—it’s about coming home to who you are.”
Her passion for coaching keeps her devoted to her work. She believes in leading by example and continually deepens her knowledge and skills through mentorship and embodiment practices. For her, devotion is more powerful than motivation or discipline—it is about staying fully committed to her purpose even when it’s not convenient. Mindset plays a crucial role in transformation, but Chrystal believes most people approach it incorrectly. Instead of simply trying to think positive thoughts, she helps her clients rewire their subconscious beliefs, ensuring that true change happens effortlessly. When underlying beliefs shift, thoughts naturally follow, eliminating the exhausting effort of trying to force a positive mindset.
Rather than striving for balance, Chrystal embraces harmony in her life. She runs a coaching business, owns a retail store, supports high-level clients, and enjoys a fulfilling personal life with her husband, a professional athlete. By designing her life intentionally, she ensures that success feels good, not overwhelming. She teaches her clients that they, too, can have thriving businesses and joyful lives without sacrificing one for the other.
For women aspiring to become coaches, Chrystal advises them to prioritize their own personal growth. She emphasizes that coaching is more than giving advice—it’s about facilitating transformation and embodying what one teaches. Mastery and real-world experience matter more than certifications, and standing out in the industry requires authenticity and alignment rather than following trends. Among her biggest influences is Samantha Skelly, whose program introduced her to deep transformation. What started as a business strategy course became a life-changing experience, leading Chrystal to train further under Skelly’s mentorship. This guidance shaped her into the coach she is today, demonstrating the power of true embodiment and leadership.
When it comes to personal growth, Chrystal prefers somatic work over self-help books. She believes that most books keep people stuck in their heads rather than creating real change. Instead, she recommends working with practitioners who specialize in embodiment and nervous system regulation, as these methods lead to genuine transformation.
Looking ahead, she envisions a future in coaching that moves beyond mindset and motivation. She believes the industry will shift towards deeper embodiment and nervous system work, emphasizing lasting, holistic change rather than temporary motivation. She also hopes for a higher standard of expertise among coaches, prioritizing mastery and integrity over marketing prowess. Chrystal offers multiple ways for people to connect with her. She is active on Instagram and TikTok (@xtalrose) and hosts two podcasts: The Embodied Baddie Podcast and Breathwork Bestie, available on major platforms. More information about her coaching services can be found at chrystalrose.com.
What sets her coaching apart is her focus on nervous system regulation rather than just strategy or mindset. She helps high-achieving women break free from stress-driven patterns and build businesses that operate with ease. Unlike traditional approaches that push for more delegation or surface-level positivity, she gets to the root of why success often feels stressful and helps her clients rewire their subconscious patterns.
One of the biggest myths she hopes to debunk is the belief that working harder leads to more success. Hustle culture glorifies stress and struggle, but Chrystal teaches her clients that real success comes from working differently—not harder. She helps them become confident leaders who trust themselves and create businesses that thrive without constant overexertion. She also addresses common misunderstandings about burnout. Many people think burnout is about doing too much, but in reality, it stems from how stress is processed in the body. Even a minimal workload can feel exhausting if someone is stuck in chronic stress mode. This is why simply taking time off isn’t a solution. Instead, Chrystal helps her clients reprogram their nervous systems to experience success without stress.
Her core message to high-achieving women is that their business is not their identity. Many entrepreneurs tie their self-worth to their businesses, seeing success as validation and struggles as personal failures. Chrystal helps them separate their sense of self from their business, allowing them to scale without stress, make better decisions, and enjoy life without guilt.
Through her coaching, Chrystal Rose is redefining success for women in retail. She is proving that it is possible to have a thriving business and a fulfilling personal life without choosing one over the other. By addressing both strategy and deep emotional work, she empowers her clients to build businesses that work for them while reclaiming their joy, freedom, and peace.
“What’s the point of building an empire if you’re too exhausted to enjoy it?”
