Frank Trampert is the Global Chief Commercial Officer for Sabre Hospitality, a division of Sabre Corporation. He leads global sales, account management, and marketing teams for the company, focusing on the SynXis platform, a comprehensive commerce and distribution platform. With over 20 years of experience in the hospitality industry, he has worked with renowned hotel brands worldwide. Before joining Sabre, he held leadership roles at Tune Hotels Group, Wyndham Hotels and Resorts, and Brand Karma.
Frank Trampert | Global Chief Commercial Officer | Sabre Hospitality
His primary goal is to strengthen partner relationships and promote the adoption of advanced technological solutions that enhance customer engagement, improve operational efficiency, and maximize revenue. At EliteX, we are proud to have Sabre Hospitality as part of the edition: 05 Best Hospitality Solution Providers in 2025.
Sabre Hospitality is a leading technology provider in the hospitality industry. Its SynXis platform allows hoteliers to manage distribution channels, retailing, and operations through a single cloud-hosted system. The company has been at the forefront of innovation, investing significantly in hotel technology since 2016. With a team that includes former hoteliers, Sabre Hospitality has a deep understanding of the industry’s unique challenges and needs. The platform offers over 900 connections, ensuring accuracy, speed, and insights across all channels. Sabre Hospitality continues to play a key role in the travel industry by helping hotels overcome challenges and outpace competitors through its reliable and flexible technology solutions.
“The future of hospitality technology is focused on simplicity, self-service, and scalability, and Sabre Hospitality is leading the way.”
What makes Sabre Hospitality stand out from other providers is its ability to transform how hotels interact with guests in a fragmented marketplace. One major challenge hotels face is informing guests about available services before they arrive. Sabre Hospitality addresses this by digitizing these offerings and making them accessible before check-in. The platform goes beyond traditional booking tools by curating a wide range of services, from early check-in and late check-out options to on-property experiences and local activities. This approach not only enhances guest convenience but also creates new revenue opportunities for hotels.
Sabre Hospitality offers a comprehensive suite of technology solutions categorized into six ‘Studios’: Retail Studio, Distribution Studio, Acquisition Studio, Operations Studio, Success Studio, and Performance Studio. Some of its key solutions include:
SynXis Central Reservation System (CRS): A cloud-hosted platform that enables hoteliers to manage rates, inventory, and reservations across multiple channels. With over 900 connections, it ensures flexibility, accuracy, and speed.
SynXis Booking Engine: An advanced online booking platform that offers a seamless and personalized shopping experience for guests, including a “Buy Now, Pay Later” feature to drive direct bookings.
SynXis Retailing: A retail management platform that allows hoteliers to sell unique offerings at any stage of the guest journey, including experiences, goods, and services, with or without a hotel room.
Gift Cards & Vouchers: The ability to sell physical and digital gift cards, as well as vouchers for specific experiences, helps unlock immediate revenue and build guest loyalty.
Sabre Hospitality’s solutions are designed to streamline hotel operations, reduce manual tasks, and enhance guest experiences. The platform’s versatility allows it to integrate seamlessly with independent hotels as well as global brands like Wyndham and Hyatt. By unifying operations through a single platform, hotels can efficiently manage inventory, implement dynamic pricing strategies, and connect with third-party systems. This adaptability enables hotels to remain competitive and guest-focused in an ever-changing market.
“By unifying operations through a single platform, hotels can efficiently manage inventory, implement dynamic pricing, and enhance guest experiences.”
One notable success story is Lux South Ari Atoll, a luxury resort in the Maldives. The resort used Sabre Hospitality’s SynXis Retailing solution to create personalized all-inclusive packages, bundling experiences like romantic getaways, adventure excursions, and curated dining options. This tailored approach elevated guest satisfaction and led to significant increases in ancillary revenue in 2024. This case demonstrates the power of personalization and retailing in driving sustainable growth for hotels. Technology plays a crucial role in Sabre Hospitality’s solutions. The company acts as a central hub for connectivity and distribution, linking hotel content with travelers worldwide. With over 900 connectivity partners, including travel agencies, property management systems, revenue management tools, and CRM solutions, Sabre ensures that its hotel partners can reach a diverse customer base. Leveraging the latest advancements, including AI, the company enables high levels of personalization and helps hotels unlock additional revenue opportunities.
To stay ahead of hospitality industry trends, Sabre Hospitality actively participates in major events like ITB Berlin, ITB Asia and HITEC. These forums provide opportunities to share insights, discuss emerging technologies, and explore the transformative impact of AI. The company also maintains strategic partnerships with industry leaders, conducts market research, and monitors consumer behaviors. This proactive approach allows Sabre Hospitality to anticipate trends and deliver relevant solutions that support hotel success.
Frank Trampert is also a member of the T100 Technology Board, a group of global technology leaders shaping the future of hospitality. This team drives transformative advancements, enhances guest experiences, and defines the evolving landscape of hospitality technology. His involvement ensures that Sabre Hospitality remains at the forefront of innovation and industry evolution.
One of the biggest challenges in the hospitality industry today is fragmented technology and missed revenue opportunities from underutilized ancillary services. Many hotels use separate systems for reservations, guest management, and payments, leading to inefficiencies and preventing the seamless experiences that modern travelers expect. Sabre Hospitality addresses these issues with integrated solutions like SynXis Retailing, which unifies hotel operations and maximizes revenue potential. By streamlining processes and improving personalization, the company helps hotels enhance efficiency, profitability, and competitiveness.
Customer satisfaction and long-term partnerships are top priorities for Sabre Hospitality. The company delivers innovative, reliable, and flexible technology solutions to help hotels optimize operations and enhance guest experiences. Supporting over 40% of the world’s leading hotel brands, including Wyndham and Hyatt, Sabre Hospitality fosters strong relationships through open communication, tailored support, and a commitment to meeting each partner’s unique needs. By continuously evolving its offerings, the company builds lasting partnerships that drive mutual success in the hospitality industry.
“Sabre Hospitality continues to play a key role in the travel industry by helping hotels overcome challenges and outpace competitors.”
Looking ahead, Sabre Hospitality is developing a digital marketplace that will empower hoteliers to easily adopt new features and tools. This marketplace will include options for flexible payments, trip protection, and transportation services to enhance guest experiences. Additionally, the company is investing in self-enablement tools, allowing hotels to manage technology without the need for lengthy back-and-forth processes. The future of hospitality technology is focused on simplicity, self-service, and scalability, and Sabre Hospitality is leading the way. For businesses looking to make a mark in the hospitality industry, Frank Trampert advises embracing innovation rather than hesitating. Many hoteliers take a “wait-and-see” approach to new technologies, but times are changing. He encourages hotels to experiment with new solutions, implement small-scale trials, and apply successful learnings across their portfolio.
Being recognized as one of the Best Hospitality Solution Providers in 2024 is a significant honor for Sabre Hospitality. This achievement reflects the dedication of its entire team and underscores the company’s commitment to innovation, collaboration, and delivering industry-leading solutions. The recognition reaffirms Sabre Hospitality’s role in helping hotels navigate challenges, improve operations, and enhance guest experiences. It also serves as motivation to continue pushing boundaries, developing cutting-edge technology, and shaping the future of the hospitality industry. For Frank Trampert, this acknowledgment is not just a company milestone but a testament to the trust and partnership Sabre Hospitality has built with customers worldwide.
