Rochelle Maize is known for her outstanding achievements in the real estate industry, thanks to her creativity, integrity, and financial expertise. She has built a reputation for providing unparalleled service to a prestigious clientele, including award-winning actors, entertainment industry executives, renowned artists, foreign investors, and other high-net-worth individuals. Her dedication and success have earned her recognition in The Wall Street Journal’s Real Trends Top Brokers, The Hollywood Reporter’s Top 25 Real Estate Agents, Variety’s Real Estate Elite, LABJ’s Real Estate Elite, and a coveted spot on the Forbes Real Estate Council. At EliteX, we are proud to have Rochelle Maize as part of the edition: Prominent Women in Real Estate, 2025.
Rochelle Maize | Founder & CEO | Rochelle Maize Luxury Real Estate
Before entering the real estate industry, Rochelle started her business career as a commodity broker and gained experience in wealth management. Rising to the position of Vice President at a Beverly Hills investment firm, she always had a deep-rooted interest in luxury real estate. Throughout her adult life, she invested in properties and felt a strong connection to residential real estate. Eventually, she decided to follow her passion and transition into luxury residential real estate sales, where she found immense success.
“AI will be the next major shift in real estate, offering cutting-edge solutions and a competitive edge.”
Rochelle attributes her success to her service-oriented approach and unwavering work ethic. She goes above and beyond to help her clients find their dream homes. Integrity and honesty are at the core of her professional values, making her a trusted name in the industry. Rather than just listing the features of a property, she creates an experience and tells the story behind the home. Every showing is carefully curated, from walking through custom doors to exploring personalized wine cellars, ensuring that each detail is shared with purpose.
Despite the demanding nature of her career, Rochelle prioritizes giving back to her community. A longtime resident of Beverly Hills, she actively contributes to charitable causes. She serves on the Board of Friends of Greystone and supports organizations such as the Jewish Federation, Give Back Homes, and Creative Bridge Coalition. In 2005, she co-founded the Green Youth Movement (GYM) with her daughter, Ally, to promote environmental awareness. One of GYM’s greatest achievements has been the successful integration of environmental education into elementary school curricula in California.
Throughout her career, Rochelle has had numerous memorable success stories, but one of her most significant achievements was the sale of The Robert Taylor Ranch in Brentwood’s Mandeville Canyon. At 112 acres, it was the largest property in Los Angeles at the time. Having attended major charitable functions on the ranch as a young adult, she had a personal connection to the property. When it came to market, she recognized its unique value and matched it with a client looking for a large private estate. The property will soon be back on the market after a decade, and Rochelle will once again be handling its sale.
For young women aspiring to enter the real estate industry, Rochelle emphasizes the importance of fortitude and tenacity. She believes in making long-term investments in time and resources to achieve lasting success. Her client-centered approach has always been a priority, and she advises aspiring professionals to remain diligent, dedicated, and committed to delivering exceptional service. This philosophy has helped her build long-term relationships with clients who continue to seek her expertise.
“Luxury buyers aren’t just looking for a house—they’re investing in a lifestyle.”
As a visionary in luxury real estate, Rochelle has been at the forefront of emerging trends. She has played a key role in transforming average homes into smart technology and wellness residences. Luxury buyers are increasingly interested in homes that cater to their self-care routines, featuring amenities such as infrared saunas, cryotherapy, private yoga studios, and spa facilities. Millennials, athletes, hedge fund investors, and tech entrepreneurs are particularly drawn to these wellness-focused properties, viewing them not just as homes but as complete lifestyle experiences.
Technology has also become an essential part of Rochelle’s work. As one of the industry’s most innovative marketers, she has embraced artificial intelligence to enhance efficiency, improve data analysis, and create personalized experiences for clients. She believes that AI will be a major shift in the real estate industry, offering cutting-edge solutions and providing a competitive advantage in the luxury market. The adaptability and resilience of the market will continue to play a significant role in its success. Rochelle’s diverse background has given her a unique skill set that sets her apart in tough negotiations. Her expertise spans across investment, design, and wealth management, allowing her to identify the right properties, enhance their value, and structure the best deals. This combination of skills ensures that she can meet the sophisticated needs of her clients, helping them achieve their real estate goals.
Looking ahead, Rochelle values the time she spends with her family, including her husband, two grown daughters, and three young grandchildren. While she continues to thrive in her career, she remains committed to philanthropic efforts. She donates a percentage of each transaction to charitable causes, ensuring that her success contributes to meaningful change in the community. Her dedication to both her profession and giving back serves as an inspiration to aspiring real estate professionals and industry leaders alike.
“Integrity and honesty are at the core of my professional values, making me a trusted name in the industry.”
