Navigating Success: Claudia Scheffler-Perrone’s Leadership and Coaching Excellence


Claudia Scheffler-Perrone is a seasoned professional in international communication and marketing, with a rich background in Political Science and over 25 years of business experience. Born and raised in Bremen to Italian parents, Claudia embodies a unique blend of Italian warmth and Northern reliability. Since 2008, she has made a name for herself as a sought-after speaker, educator, and coach, known for her practical and experience-based approach. Claudia’s career is marked by a deep commitment to helping others achieve their full potential. Her multicultural background and extensive international experience enable her to connect with diverse audiences with empathy and understanding. Currently, she serves as a professor at the University of Applied Sciences Europe and coaches professional athletes and business leaders in communication, personal branding, and leadership. We at EliteX, are proud to introduce Claudia Scheffler-Perrone as one of the Impactful Businesswomen: Making a Difference, 2024.

Claudia’s journey began in the marketing and PR departments of international companies. As her expertise grew, she was encouraged to share her knowledge through coaching, which led her to establish her own business. This venture into self-employment allowed her to provide coaching services and start speaking on stages, further solidifying her reputation in the industry. Throughout her career, Claudia has held roles as a journalist, university lecturer, and executive coach. She is passionate about continuous learning, human psychology, and mentoring others to help them reach their full potential. As the co-author of three bestselling books, Claudia shares insights from her extensive experience to empower individuals to realize their goals and aspirations.

“In a rapidly changing business landscape, providing a steady foundation of trust and security is essential to helping clients thrive and achieve their full potential.”

Claudia’s professional journey is a testament to her dedication to personal and professional growth. After completing her schooling in Germany and earning a degree in Political Science in Italy, she began her career in marketing and PR. In 2008, she transitioned to self-employment, focusing on social media during its early days. Since then, she has supported individuals in developing effective communication strategies and strong personal brands. Her motivation to pursue a career in this industry stems from her passion for people and desire to share knowledge. With over 25 years of experience, Claudia has developed a deep understanding of what it takes to succeed in today’s competitive landscape. She works with a diverse range of clients, from multinational corporations to individual entrepreneurs and athletes, helping them improve their visibility and communication skills.

Claudia’s coaching is characterized by tailored strategies that leverage her extensive background in psychology, coaching, and personal branding. Her approach not only enhances her clients’ public image and reputation but also boosts their self-worth and self-respect. Whether coaching one-on-one or speaking to large audiences, Claudia brings a wealth of knowledge and a deep commitment to supporting personal and professional growth.

Claudia Scheffler-Perrone emphasizes the importance of maintaining a work-life balance through discipline and careful planning. She ensures that her coaching sessions and events are structured to accommodate her personal needs, allowing her to remain effective and balanced in both her professional and personal life. Throughout her career, Claudia has faced challenges, particularly as a woman in the sports industry and in leadership roles. Women are often perceived as less professional, and she has witnessed male colleagues with less knowledge, expertise, and empathy being favored simply because they are men. Despite these setbacks, Claudia has overcome these challenges by letting her reputation speak for itself. She consistently demonstrates her expertise and professionalism, allowing her work to stand out.

A pivotal moment in Claudia’s career was realizing the power of effective communication and personal branding. This led her to focus on empowering individuals and organizations to reach their full potential through these skills. Over the past 25 years, Claudia has established herself as a leading authority in international business, marketing, communication, and personal development. Her expertise is widely recognized by major media outlets in Germany and Italy, where she has been featured on various programs discussing sports, economics, and human interest stories. Claudia’s insights are highly sought after by top executives, professional athletes, and entrepreneurs aiming to enhance their skills, build their brands, and achieve their full potential. She finds great satisfaction in witnessing the transformative effects her coaching and guidance have on individuals and organizations. By empowering her clients with effective communication strategies, personal branding techniques, and leadership skills, Claudia helps them not only increase their visibility and reputation but also develop a profound sense of self-worth and respect.

Her recognition by major TV networks across various industries reflects the significant impact she has made throughout her career. This media acknowledgment showcases the value Claudia brings to the table and the trust that industry leaders place in her knowledge and abilities. This recognition motivates her to continue growing, learning, and making a positive difference in the lives of those she works with. When it comes to fostering diversity and inclusion, Claudia has always supported individuals regardless of gender or preferences. Her focus has been on nurturing talent and potential in everyone, ensuring that diversity and inclusion are inherent in her approach.

“Believe in yourself, trust your instincts, and embrace challenges as opportunities for growth. Resilience and continuous learning are key to success.”

To stay updated on industry trends and continuously enhance her skills, Claudia remains incredibly attentive and curious. She regularly reads industry publications, subscribes to newsletters, and participates in seminars, conferences, and workshops. Additionally, she maintains a strong professional network where insights on current developments and best practices are exchanged. This commitment to continuous learning and collaboration helps her constantly improve her skills and remain up-to-date with the latest industry trends.

Claudia Scheffler-Perrone emphasizes the importance of respect and communication as foundational elements of her leadership style. She believes that effective leadership is not just about talking but also about actively listening and engaging in open dialogue. By creating an environment where everyone feels heard and respected, she fosters collaboration, trust, and innovation. Leading by example and demonstrating empathy and understanding towards team members’ perspectives are crucial in building a strong and cohesive team. This approach has significantly shaped Claudia’s leadership style and has been instrumental in cultivating positive relationships within her organization.

To aspiring women entrepreneurs and business leaders, Claudia offers several pieces of advice. She emphasizes the importance of believing in oneself, trusting one’s instincts, and embracing challenges as opportunities for growth. Building a strong support network, taking calculated risks, and continuously learning are key. Claudia also highlights the importance of resilience, finding one’s authentic voice, and making time for self-care. Celebrating wins and staying true to oneself are essential as one pushes forward to achieve their goals.

In a rapidly changing business environment, Claudia approaches decision-making by combining her deep industry knowledge with a commitment to continuous learning and adaptability. She prioritizes staying informed about the latest trends and insights while always keeping her clients’ best interests at the forefront. What sets her apart is her ability to provide a steady foundation of trust and security amidst uncertainty. Her clients know that she will navigate complex challenges with their unique needs and goals in mind, offering tailored strategies grounded in expertise and empathy. Ultimately, Claudia’s decision-making approach is centered on delivering value to her clients, helping them thrive in the face of change and achieve their full potential. Currently, Claudia is most excited about her long-term coaching programs. These initiatives involve providing comprehensive coaching support to her clients, including life coaching sessions aimed at achieving holistic personal and professional growth. Additionally, she accompanies some clients to stakeholder meetings and congresses, representing them and facilitating their engagement in important events. Witnessing the positive impact of these initiatives on her clients is incredibly rewarding. She sees them flourish, achieve better work-life balance, and experience significant growth in both their personal and professional lives. It’s immensely fulfilling for Claudia to be part of their journey towards success and fulfillment.

To cultivate a positive and empowering work culture within her team or organization, Claudia prioritizes open communication, mutual respect, and collaboration. She encourages a supportive environment where team members feel valued, heard, and empowered to contribute their ideas and perspectives. By fostering a culture of trust and transparency, Claudia promotes innovation, creativity, and continuous improvement. She leads by example, demonstrating empathy, integrity, and a growth mindset. Through ongoing recognition and appreciation of individual contributions, Claudia strives to create a workplace where everyone feels motivated, engaged, and inspired to achieve their full potential.

“Respect and communication are the cornerstones of effective leadership, fostering collaboration, trust, and innovation.”

Setbacks are a natural part of any career, and Claudia has faced her share. When encountered with setbacks, she allows herself a day or two to process and reflect on the situation. During this time, she analyzes what went wrong and what lessons can be learned. After this period of reflection, Claudia typically bounces back by either generating new ideas or realizing that the setback was beyond her control. By maintaining a resilient mindset and focusing on solutions rather than dwelling on setbacks, she overcomes obstacles and continues moving forward.

Looking ahead, Claudia believes that the evolving business landscape presents numerous opportunities for women to excel, innovate, and lead. The rise of entrepreneurship, increasing diversity in leadership, the growing technology sector, and the globalization of business all offer exciting avenues for women to make their mark. By seizing these opportunities, leveraging their unique perspectives, and demonstrating their capabilities, women can play a pivotal role in shaping the future of business and driving success on a global scale.