Mishka Rana is a creator, strategist, and the CEO of Iconify Consulting Group, a premium personal branding and visibility company trusted by leaders from Fortune 500 companies, Silicon Valley, Wall Street, and global startup ecosystems. She leads a team that focuses on LinkedIn-first branding, helping executives, founders, and investors turn their experience into influence. At EliteX, we are proud to have Mishka Rana as part of the edition: Trailblazing Influencers & Creators of 2025.
Mishka Rana | CEO | Iconify Consulting Group
Along with running the company, she regularly speaks at universities, B-schools, and corporate environments, where she trains professionals on how to use LinkedIn as a powerful engine for career and business growth. She is also pursuing PhD in Personal Branding, studying how digital identity shapes opportunities in the modern economy. On her own platforms, she creates content for more than 30,000 people on her profile and over 240,000 across her wider brand network. Her topics range from entrepreneurship and personal branding to corporate identity and communication psychology. She also ghostwrites for leaders who want to share their insights with more clarity and impact.
Her journey as a creator did not begin with a dramatic moment. For Mishka, writing has always been a natural habit and a form of expression that started in childhood. She wrote poems, small thoughts, and short pieces that never reached the world but shaped how she communicates today. When she eventually joined LinkedIn, she continued the same practice, posting ideas that felt meaningful at that moment. There was no fixed strategy in the early days. Over time, she noticed what people connected with, what added value to their day, and what aligned with her own strengths. She refined her voice, focused her niche, and became more consistent. This steady evolution is what built her audience. Today, she is motivated by the potential of digital platforms, the opportunities they create, and the possibility that one piece of content can genuinely help someone move forward.
Credibility is built slowly and lost instantly, which is why integrity must sit at the core of every creator’s work.
When it comes to choosing topics or formats, her approach is simple. She does not limit herself to any strict templates or rigid content rules. Her main focus is clarity. She starts with the idea, then shapes it in a way that is easy for the reader to understand. She uses strong hooks to set the context, clean structures to guide the message, and clear actions so readers know what to take away from it. She believes that the idea should guide the format, not the other way around. Her content feels thoughtful because she adapts the structure to what she wants to say, rather than forcing ideas into predefined layouts.
One creative habit that transformed her work is the way she consumes content. Mishka makes it a point to consume high-quality information intentionally. Whenever a line, a thought, or a question sparks something in her mind, she captures it immediately. She believes ideas rarely arrive fully formed. They grow when they are noticed, stored, and revisited. This habit turned inspiration into a system, giving her a steady flow of content ideas.
For Mishka, success is not about impressions. She sees impressions as a reflection of how the platform behaved on a given day. Instead, she pays attention to engagement rate because it shows whether the content was helpful or relatable to those who actually saw it. The most meaningful signals come through comments and messages. If someone says a piece helped them make a decision, clarified something confusing, or added value to their work, she considers that the real measure of success.
Her biggest challenge today is standing out in a world filled with fast, AI-generated content. She believes that while AI has made creation easier, it has also made the digital space noisier. The real difficulty lies in creating depth, connection, and resonance in an environment where quantity often overwhelms quality. She also acknowledges the emotional side of creating, where algorithm shifts can affect motivation. Learning to detach personal worth from analytics while still learning from the data is one of the hardest disciplines for creators today.
To keep her audience engaged and growing, she focuses on consistency, not just in posting but in presence. She believes people connect with creators they see regularly and understand over time. For engagement, she focuses on content that serves a purpose, whether it is educational, relatable, or thought-provoking. When content adds value, engagement follows naturally.
Her essential tools are simple. A notes app helps her capture ideas instantly. LinkedIn remains her main platform because it offers reach, credibility, and the right audience for thought leadership. AI tools assist with clarity and research, but the voice always remains her own. She also uses platforms like Instagram and YouTube for wider reach, but LinkedIn is her core space for influence-building.
When it comes to monetization, Mishka sees it as a natural outcome of strong creativity, not the goal. She believes opportunities follow creators who show up with clarity, consistency, and integrity. Brands connect with voices they trust, so her priority is always to produce honest and useful work. She maintains creative integrity while understanding that certain content may naturally attract collaborations.
Consistency is not a posting schedule – it is the rhythm through which you build trust, familiarity, and long-term influence.
One mistake she learned from is the importance of accuracy and integrity. Early in her journey, she understood that creators hold influence and must be responsible with what they share. She became more careful about data, endorsements, and the information she amplifies. She learned that credibility is built slowly but can disappear quickly, so integrity must remain at the center of creative work.
She is excited about the rise of LinkedIn as a major influencer platform. She believes the platform offers higher-quality attention and stronger purchasing power compared to traditional spaces. The audience is mature, thoughtful, and responsive, making it a powerful place for creators who focus on depth.
Her key advice for new creators in 2025 is to be radically authentic. In a world filled with AI-generated content, the most powerful differentiator is the creator’s own voice. Authenticity, lived experience, honesty, and personal style are what help creators stand out and build long-lasting connection.
Authenticity is the only real edge a creator has in a world where AI can produce everything except your lived experience.