Miriam Konradsen Ayed is a marketing strategist who has spent over a decade shaping brand stories and connecting businesses with their audiences in meaningful ways. As the Vice President of Product Marketing at GAN Integrity, she leads initiatives that define how products are positioned, launched, and communicated.
Miriam Konradsen Ayed | Vice President Product Marketing | GAN Integrity
Her work bridges strategy, storytelling, and data, combining precision with passion. What makes her stand out is her deep connection to the Governance, Risk, and Compliance (GRC) space, which she describes as both intellectually challenging and personally fulfilling. At EliteX, we are proud to have Miriam Konradsen Ayed as part of the edition: The Most Influential Marketing Experts to Watch, 2025.
Her journey into marketing was anything but traditional. Miriam began her career in research, fascinated by the impact and depth of the GRC industry. Over time, she realized that marketing allowed her to bring together the things she enjoyed most – creativity, storytelling, research, and strategy. What began as curiosity evolved into a lifelong passion. She discovered that marketing was not just about promoting a product but about telling stories that connect people with ideas. “Marketing is a science with a touch of creativity,” she says, emphasizing the blend of logic and emotion that defines her approach.
Over the years, her marketing philosophy has matured through experience. She began by relying heavily on creativity and intuition but soon recognized the transformative power of data. Today, she believes the best marketers are those who balance both – letting data guide decisions without losing the human touch. She focuses on understanding customer journeys from start to finish, using insights to identify what truly drives engagement and loyalty. “The key is to use data in context,” she explains. “It should inform decisions, not dictate them. The human creativity and empathy behind marketing are what make it meaningful.”
When asked what makes a marketing campaign truly memorable, Miriam points to one word: consistency. She believes that creativity can grab attention, but only perseverance builds trust and long-term recognition. Many marketers, she notes, focus on the excitement of a launch, but the real impact lies in showing up repeatedly with a clear, authentic message. This commitment to consistency is what sets iconic brands apart.
Among the many projects she has worked on, AI-related product launches hold a special place for her. They challenge traditional thinking, forcing marketers to navigate uncharted territory with curiosity and adaptability. She describes these projects as both thrilling and humbling because they demand constant learning and questioning. “You can’t just add an AI label and expect to stand out,” she notes. “You have to understand the product’s purpose and how it fits into people’s lives. That level of challenge is what makes it so rewarding.”
For Miriam, staying updated in the fast-changing digital marketing world requires curiosity and teamwork. She values learning from her colleagues and building systems that allow innovation to thrive. While it’s easy to get distracted by trends and new tools, she believes true progress comes from having solid processes that make technology work for the team, not the other way around.
“The key is to use data in context. It should inform decisions, not dictate them.”
As marketing becomes increasingly data-driven, Miriam continues to emphasize balance. To her, creativity and analytics are not opposites but partners. Data provides direction, while creativity transforms numbers into narratives. This harmony allows her to craft campaigns that are both intelligent and emotionally resonant.
Looking ahead, she sees artificial intelligence as a defining force in marketing, but one that will also reignite the human side of the industry. As automation grows, she predicts a renewed focus on empathy, community, and storytelling. “AI can help us target better and work smarter,” she says, “but it’s still the human touch, the emotion, the curiosity, and the authenticity that make marketing resonate and endure.”
For young marketers just starting out, Miriam’s advice is simple yet powerful: stay humble, be brave, and keep learning. She believes that mistakes are part of growth and that listening deeply helps professionals develop faster. Her philosophy reflects her belief that curiosity and empathy are timeless tools in an ever-evolving field.
Personal branding, though important today, is something she approaches differently. Rather than chasing visibility, Miriam focuses on doing meaningful work. She believes that authenticity and passion naturally build a personal brand. “I’m more of a ‘work hard and let your work make the noise’ kind of person,” she shares, reinforcing her belief that genuine consistency matters more than self-promotion.
At her core, Miriam Konradsen Ayed stands for marketing that is strategic, thoughtful, and human. Her journey shows that when creativity meets purpose, marketing becomes more than just a profession – it becomes a way to inspire trust, build connections, and drive change.
“Marketing is a science with a touch of creativity.”