Liam Collins did not set out to build a career in real estate, but a single decision in 2013 changed the course of his life. After taking voluntary redundancy from the civil service, he uploaded his CV on a rainy day in Barbados, with no clear plan in mind. That one action opened the door to a life-changing opportunity. Soon after, he was invited to a two-day trial at Mann Countrywide, which quickly turned into a full-time role as a Sales Negotiator. At EliteX, we are proud to have Liam Collins as part of the edition: The 10 Most Trusted Property Consultants to Watch, 2025.
Liam Collins | Director | Homely Bespoke Estate Agents
From those early days, Liam began to learn the inner workings of property sales. Within a few years, he rose through the ranks to become a Branch Manager. The structured, corporate environment gave him discipline and an invaluable foundation in the business. But while he valued the lessons, Liam also began to feel the pull toward more flexibility and independence.
This led him to join Purplebricks, a move that allowed him to manage his own diary while relocating to Bristol. It was a role that gave him greater freedom, but Liam always knew it was only a stepping stone. His true goal was clear: to build his own agency, one centred on strong communication, honesty, and a deeply personal service.
“Buying or selling a home is often one of the most stressful times in someone’s life-I wanted to create a business that truly supports people through that process.”
That vision came to life when Liam became co-founder of Homely Bespoke Estate Agents. For him, it was more than just starting a business. It was about building a brand that prioritises people over numbers. At Homely, every client gets one-to-one guidance directly from Liam himself. There are no handovers, no middlemen, and no delays. This approach has set the agency apart, with clients valuing not only his experience but also his transparency and commitment.
Liam’s expertise covers both residential and commercial properties, and over the years he has built a strong understanding of market trends, pricing strategies, and negotiation techniques. He is available seven days a week, ensuring his clients always feel supported. He believes trust is earned not through promises, but through actions-by being available, consistent, and honest every step of the way.
Some of his most memorable moments in real estate come from the impact he has had on people’s lives. One family, overlooked by larger agents, finally secured their dream home with Liam’s help. In another case, he worked with a seller on a tight deadline, crafting a focused marketing plan and collaborating closely with solicitors to achieve both a quick sale and a strong price.
“Trust is earned through honesty, consistency, and availability-clients know I will always prioritise their best interests.”
Starting Homely Bespoke Estate Agents was no small task. Entering such a competitive market required determination, resilience, and long hours. But Liam embraced the challenge. For him, the reward has been more than financial-it has been about creating a trusted brand that resonates with clients who want genuine service. His journey has proven that hard work and a clear vision can turn an idea into a respected name in the industry. To stay ahead, Liam dedicates time each week to study the market, attend seminars, and stay up to date with legislation. He also embraces technology, from digital marketing and virtual tours to online document handling. These tools make the process more efficient and expand reach, but he never allows technology to replace personal service. His clients know that while the process may be streamlined, the care and communication remain personal and hands-on.
For Liam, clear communication is central to everything he does. From valuation to completion, he provides straightforward, jargon-free explanations. First-time buyers benefit from his patient guidance, while investors appreciate his strategic insights into yields and long-term performance. Each client receives advice tailored to their goals, ensuring they feel informed and confident.
Looking ahead, Liam believes the property market will become increasingly digital. Virtual tools will continue to grow, but human connection and personalised service will remain just as important. Independent agents who can balance both will have a distinct advantage.
“People will always crave human connection, even in a digital world-that’s where independent agents like us truly shine.”
Liam’s philosophy is simple: put the client first. For those entering the industry, his advice is to work hard, stay motivated, and never stop learning. Relationships, not quick wins, are the foundation of long-term success. As for the future, Liam envisions Homely Bespoke Estate Agents expanding into new areas while staying true to its core values of care, honesty, and results. He hopes to build a team that shares his commitment and to establish Homely as the agency of choice for people who want service that goes beyond the ordinary.
For Liam Collins, real estate is not just about buying and selling properties. It is about guiding people through one of the most important decisions of their lives. His journey from redundancy to building his own trusted brand is proof of what dedication, vision, and genuine care can achieve.