Kavita Channé has never been one to follow a traditional path. Before she entered the wine industry, she was known for her career in television and media. But her true passion was always about creating experiences that bring people together. Today, as the founder of Sip Channé, a no-sugar, low-sulfite French wine brand, she is showing the world that wine can be both elegant and aligned with a healthy lifestyle. For her, balance is not just an idea – it is a way of life. At EliteX, we are proud to have Kavita Channé as part of the edition: Impactful Leaders in Wine Industry, 2025.
Kavita Channé | Founder | Sip Channé
Her inspiration for Sip Channé came from her family. Growing up, her parents often hosted wine dinners where friends gathered over laughter, conversation, and connection. Wine was never about excess, but about joy. When she was old enough, her parents allowed her to taste wine, and she quickly understood its power to celebrate life. Years later, as she embraced wellness more deeply, she began to dream of wine that could reflect both tradition and health. Sip Channé was born from that vision – blending the old-world culture of Provence with modern values of clean living.
“Wine should be about joy, balance, and connection – not compromise.”
Kavita sees the future of wine culture as one that values transparency, wellness, and authenticity. Today’s consumers want to know what is in their glass, how it was made, and the story behind it. She believes people are moving away from exclusivity and toward wines that fit seamlessly into their lives. For Sip Channé, that has meant producing rosés that are no sugar, low sulfite, and crafted with care. More importantly, it has meant telling a story that feels relatable, fresh, and true.
Innovation has also been key to her journey. For Kavita, it is not about changing everything, but about evolving. On the production side, it is working with sustainable vineyards and exploring clean winemaking practices. In marketing, it is creating authentic campaigns that connect wine with wellness, culture, and travel. And in distribution, it is about partnerships that make wine part of unforgettable experiences – whether at a boutique hotel, a curated dinner, or a wellness retreat.
Sustainability has been another important focus for Sip Channé. The brand partners exclusively with one vineyard in Provence, ensuring deep connection to the land and consistent quality. This vineyard follows sustainable agriculture, and that close partnership allows Kavita and her team to protect the environment while delivering wines that people trust.
For Kavita, wine is also about responsibility. She often shares her personal wellness journey with her audience, talking about topics like liver health, biohacking, and longevity. She does not drink liquor herself, but she enjoys wine as a mindful indulgence. Through Sip Channé, she encourages people to enjoy wine as part of a balanced lifestyle, not as excess.
“Wine can be a mindful indulgence – a celebration that fits beautifully into a healthy life.”
The balance between old-world traditions and modern trends is something Kavita values deeply. Sip Channé honors the heritage of Provence winemaking while still embracing today’s wellness-driven culture. This balance allows the wines to fit anywhere – from a family dinner to a luxury gala to a yoga retreat. In her view, wine should adapt to life, not the other way around.
The U.S. has been a strong market for Sip Channé, especially in cities where wellness, culture, and luxury meet. Kavita also sees great opportunities in hospitality – from wellness resorts to curated travel experiences – where wine naturally enhances lifestyle moments. But she is clear that growth is not about chasing every opportunity. It is about finding spaces where Sip Channé feels authentic and aligned.
Her journey, however, has not been without challenges. The complexity of the U.S. 3-tier system – importer, distributor, and retailer – makes it tough for wine brands to thrive. Margins are often tight, and scaling is difficult. Kavita admits it can be discouraging, but her passion for creating something meaningful keeps her motivated. For her, Sip Channé is not just a business, it is a mission.
Collaboration has been a powerful part of her approach. The brand collaborates with leading wellness and fitness partners, including JetSet Pilates and Bad Girls Yoga, and curates signature ‘biohack clean dinners’ that spotlight influential wellness experts. These partnerships highlight her belief that wine belongs in conversations about health, balance, and celebration. She also works with luxury hotels, restaurants, and retailers that share her values, creating authentic experiences where Sip Channé feels like a natural fit.
Her leadership style is grounded in gratitude, transparency, and joy. She believes that if you invest in your people, they will invest in the brand. For Kavita, wellness is not just her personal philosophy, but also the culture she wants to build within her team. She wants everyone around her to feel inspired, respected, and balanced.
Technology has also played a role in shaping Sip Channé’s future. From precision farming that helps vineyards adapt to climate change, to AI and data that provide insights about consumer behavior, technology is creating new possibilities. Digital platforms allow her to share Sip Channé’s story directly with people across the globe, building a community around wellness and wine.
“Wine has stood the test of time – it will always be about connection, culture, and joy.”
In a crowded market, Sip Channé stands out by blending wellness and tradition in a way that feels natural. It is one of the few Provence rosés that is truly no sugar and low sulfite, crafted with authenticity and elegance. But what makes it truly different is the lifestyle it represents – wine as part of wellness, family, travel, and celebration.
For young professionals entering the wine industry, Kavita’s advice is simple: follow your passion but ground it in persistence. The industry is competitive, but fresh ideas are always welcome. She encourages newcomers to innovate, stay disciplined, and lead with authenticity.
Looking to the future, Kavita believes wine will continue to evolve alongside shifting consumer habits. Whether it is wellness trends or alternative lifestyles, she sees wine maintaining its place as a timeless form of connection. Her vision is clear: wine should not be about excess, but about intentional indulgence. With Sip Channé, she hopes to lead that conversation – showing the world that wine can be both beautiful and balanced.