Simone Milasas | Founder and Creator | Joy of Business
Simone Milasas is a dynamic business leader, best-selling author, and the creator of Joy of Business programs. Her journey began in Australia, where she always had an adventurous spirit and a curiosity about the world. Traveling exposed her to different cultures and perspectives, which inspired her entrepreneurial path. From an early age, she knew she wanted to own her own business, seeing it as a way to empower others and create change. At EliteX, we are proud to have Simone Milasas as part of the edition: Impactful Female Entrepreneurs to Watch, 2025.
One of her first ventures involved importing and exporting goods from India, Nepal, and Thailand. She worked closely with Tibetan refugee women in Nepal, who crafted wool and cotton products. Their resilience and joy despite hardships left a profound impact on her, teaching her that business is not just about transactions—it’s about connection, contribution, and creating a better world. Later, she founded Good Vibes For You, but her search for something bigger led her to Access Consciousness. This philosophy aligned perfectly with her vision of empowering people to know their own potential. Working with Gary Douglas and Dr. Dain Heer, she found the tools to help others change their lives, just as she had transformed hers. Her father played a significant role in shaping her mindset. He always encouraged her to follow what felt true for her, rather than trying to get things “right.” Even during a period when she was $187,000 in debt, he supported her decision to take an Access Consciousness class. That single choice shifted everything, and it became the foundation of her life’s work—helping others to embrace their own power of choice and possibility.
“Never give up, never quit, and always keep choosing.”
As an entrepreneur, Simone has learned that choice and engagement are essential to success. She emphasizes the importance of real conversations and deep connections rather than relying solely on digital interactions. During her time importing goods, she spent hours drinking tea and talking with suppliers, learning about their lives and challenges. That level of engagement-built trust and opened doors to opportunities that wouldn’t have been possible otherwise. Another key lesson she shares is that every setback brings awareness. Challenges aren’t roadblocks but invitations to explore new possibilities.
Through her work with Access Consciousness, Simone has spent over 25 years helping people recognize the value they bring to the world. She believes that increasing consciousness leads to positive change for individuals and the planet. When people become more aware of their choices, they naturally create a better world—both for themselves and for others. What sets Simone’s approach apart is her belief in celebrating individual uniqueness rather than fitting into a predefined mold. In business and life, she sees the power of honoring differences rather than forcing people into boxes. Her brand is built on the idea that no two people are alike, and that diversity should be embraced rather than standardized.
During difficult times, Simone stays motivated by asking questions. Instead of seeing obstacles as dead ends, she looks for the lessons and opportunities within them. She has lost and made money multiple times, but each challenge has led to something greater. She believes that maintaining curiosity and staying open to possibilities keeps the energy flowing, while making conclusions like “this is a tough time” only limits what is possible.
For women facing challenges, her advice is simple: just start. Don’t take no for an answer. Keep going, no matter what. Resilience and determination are key to overcoming any obstacle. As an entrepreneur, Simone does not separate work and personal life. She views them as an integrated flow rather than opposing forces. She spends about nine months of the year traveling and has invested in an eco-retreat in Costa Rica called EL Lugar. Despite a busy schedule of hosting seminars and managing multiple ventures, she ensures that she takes time for herself each day. Whether it’s riding her horse at EL Lugar or hiking in Australia, she believes in creating space for relaxation and new ideas. She encourages others to dedicate at least an hour a day to something nurturing, as some of the best ideas emerge in moments of presence and enjoyment. To her, balance isn’t about strict separation but about staying in tune with energy and shifting focus when needed.
“Instead of searching for answers outside, trust yourself—because you already know what is right for you.”
Throughout her journey, she has had mentors who shaped her path. Her father was her first mentor, always supporting her choices and encouraging her to trust herself. Another key mentor was Gary Douglas, who challenged her to trust her own knowing rather than seeking external validation. That one lesson redefined her approach to business and led her to create Joy of Business. Traditional business methods often feel restrictive and stressful, but Simone’s philosophy is about finding joy, creativity, and ease in everything one does. She teaches that instead of searching for answers outside, people should trust themselves—because they already know what is right for them.
Success, for Simone, is defined simply: does it make you happy? She believes that success isn’t about ticking off external achievements but about making choices that create the future one desires. Every decision she makes is based on whether it aligns with the life she wants to create.
Looking ahead, her primary goal is to help more people realize that they are never truly stuck. There is always another possibility, another choice. She wants more people to know about the tools of Access Consciousness, as they have transformed her life and the lives of thousands of others. Whether people choose to use these tools or not, she wants them to understand that change is always possible. Her message to aspiring female entrepreneurs is clear: never give up, never quit, and always keep choosing. There is no limit to what is possible when one keeps moving forward and remains open to new opportunities.
Simone Milasas is an innovative business leader, best-selling author, and global speaker with a passion for empowering people to create wealth, success, and happiness. She has played a vital role in expanding Access Consciousness to over 176 countries, bringing transformational tools to individuals worldwide. As the founder of Joy of Business, she mentors entrepreneurs to approach business with joy and creativity, breaking free from traditional limitations. Her journey from $187,000 in debt to becoming a self-made multimillionaire demonstrates her ability to turn challenges into opportunities.
Simone shares her insights on her podcast, The Choice, Change & Action Podcast, where she encourages listeners to embrace a different reality. Stay updated with her work at www.simonemilasas.com.
“Business isn’t just about transactions—it’s about connection, contribution, and creating a better world.”
