Fiona Campbell | NLP Professional Growth Coach and NLP Business Coach Trainer | The Professional Growth Company
Fiona Campbell has built a career that bridges international sales and leadership development, working with major organizations such as Xerox Emirates in the Middle East. Her deep curiosity about human behavior and the factors that drive people led her to transition into the field of coaching and development. She is a Clinical Hypnotherapist, NLP Trainer, Business Performance Coach, Founder of The Professional Growth Company and the NLP Business Circle Online Club. For over three decades, she has been dedicated to helping business professionals enhance their communication, motivation, influence, and emotional intelligence skills. Her work is focused on empowering leaders with the mindset and confidence needed to excel, enabling them to lead with clarity and impact. By combining practical strategies with powerful NLP (neuro linguistic programming) techniques, she facilitates lasting transformation, helping leaders navigate challenges, inspire their teams, and achieve sustainable success. At EliteX, we are proud to have Fiona Campbell as part of the edition: Transformational Female Coaches to Watch, 2025.
Her journey into coaching was shaped by personal experiences in the workplace. She witnessed firsthand how leadership can determine the success or failure of a company. In one role, she was part of a team where trust, teamwork, and support created a thriving work environment. However, a change in leadership led to a shift in priorities, focusing solely on profits rather than people. This change resulted in low morale, high stress, and eventual burnout among employees. Seeing the negative effects of poor leadership, she was driven to study NLP and coaching, determined to help leaders build workplaces where employees feel valued, motivated, and empowered to do their best. She firmly believes that when leaders build trust and genuinely care for their teams, businesses do not just succeed; they thrive.
“Coaching is not about fixing people but about facilitating their growth.”
Her expertise lies in coaching professionals who are eager to develop their mindset and behavior to reach their full potential. She specializes in guiding individuals through transformation, ensuring that their changes are deep and lasting. True transformation in coaching occurs when individuals shift their mindset, gain confidence, and develop new perspectives that significantly impact their personal and professional lives. This process allows them to see themselves differently and implement long-term changes that contribute to their ongoing success.
Over the years, she has worked with thousands of clients, and the true testament to her coaching success is meeting former clients who continue to apply the lessons they learned during their coaching sessions. Many of them express their gratitude for the positive changes they have sustained long after their coaching experience. This lasting impact reinforces her belief in the effectiveness of coaching and the power of mindset transformation.
One of the most common challenges her clients face is a lack of clarity about their goals. Without a clear vision of what they want to achieve, it becomes difficult to maintain the motivation needed to overcome obstacles. To address this, she begins her coaching process with a technique known as SMART Well-Formed Outcomes. This approach helps clients clearly define their goals in a structured way. Since the brain does not distinguish between reality and imagination, vividly visualizing their goals allows clients to create strong internal motivation, increasing their chances of success.
Her passion for coaching is fueled by the positive changes she sees in her clients. It is a privilege for her to witness the moment when someone realizes that they have control over their thoughts and emotions. This awareness empowers individuals to take charge of their lives and make meaningful, lasting changes. Seeing this transformation in her clients keeps her motivated and committed to her work.
She firmly believes that mindset is the foundation of transformation. Every behavior originates from a thought, and the way people think influences their decisions, actions, and ultimately, their success. When individuals shift from self-doubt to confidence or from fixed thinking to a growth mindset, they unlock new possibilities. A strong and positive mindset enables them to overcome challenges, embrace opportunities, and lead with clarity and resilience. She emphasizes that transformation begins from within, and when mindset shifts, everything else follows. Balancing her professional and personal life is essential to her well-being. She maintains this balance by setting clear boundaries and scheduling dedicated time for herself. She applies the same mindset strategies and NLP techniques that she teaches her clients, ensuring that she remains focused, energized, and aligned with her values.
“True transformation happens when individuals gain confidence and develop new perspectives.”
For women interested in becoming coaches, her advice is to first identify their motivations for entering the field. Coaching is not about fixing people but about facilitating their growth and helping them take responsibility for their own achievements. She encourages aspiring coaches to gain clarity on the type of coaching they want to offer and to recognize that not every client will be the right fit. Discovery calls are valuable in determining compatibility, and it is important to trust one’s instincts when deciding whether to work with a particular client. She also emphasizes that coaching is not done in isolation; individuals bring their life and professional experiences into their coaching practice, shaping their unique approach.
Her coaching approach has been significantly influenced by Richard Bandler and John Grinder, the co-founders of NLP. Their groundbreaking perspective on understanding behavior—focusing on “how” people do things rather than “why”—has had a profound impact on her methods. This subtle but powerful shift in perspective has enhanced her ability to help clients create meaningful changes in their lives. One book that she highly recommends is “The Expectation Effect” by David Robson. This book highlights the powerful impact that mindset can have on transforming one’s life, aligning with her belief in the importance of mindset in personal and professional success.
She is a strong advocate for lifelong learning, especially in the ever-evolving business landscape. She believes that continuous learning is essential for staying relevant and effective. Coaching works because it encourages clients to think critically about their goals, anticipate potential challenges, and take responsibility for their personal growth. The role of a coach is to guide and support clients in developing the mindset and strategies needed to achieve their aspirations.
Fiona Campbell welcomes connections and inquiries. She can be contacted via the website https://www.theprofessionalgrowthcompany.com/or through LinkedIn at https://www.linkedin.com/in/fionacampbell1/
“When mindset shifts, everything else follows.”
