Jo-Anne Oliveri is a seasoned professional in the real estate industry, currently running her own business as a property management coach and consultant, a role she has dedicated herself to for the past 15 years. Jo-Anne’s journey into real estate began with her background in managing grocery and convenience stores. During the 1980s, her business faced significant challenges due to high interest rates, leading to its closure. This setback prompted her to seek a new career path, which she found after reading Anthony Robbins’ book “Awaken the Giant Within.” Inspired by the book, Jo-Anne ventured into property management 30 years ago.
Jo-Anne Oliveri | Founder and Managing Director | Ireviloution and PM Academy and author of Find Your Property Manager NOW
Despite starting with no prior experience, her strong business acumen enabled her to identify areas for improvement in the industry immediately. This sparked her passion for learning and growth, leading her to work in various roles, including sales, across both Australia and the USA. Jo-Anne’s extensive travels and training, including attending the Disney Institute, have enriched her understanding and approach to property management. At EliteX, we are proud to have Jo-Anne Oliveri as part of 10 Elite Leaders in Real Estate, 2024.
The pivotal moment that motivated Jo-Anne to pursue a career in real estate was reading “Awaken the Giant Within.” This book provided her with a vision of a fulfilling career in property management, aligning perfectly with her skills and interests. Over time, this career has become not just a passion but Jo-Anne’s life purpose. She has continuously strived to improve the industry, ensuring it is better valued and understood. Today, Jo-Anne sees technology as a significant trend reshaping the real estate market, particularly in property management. She believes technology can enhance the industry’s core services by improving relationships with clients, increasing efficiency, and reducing errors. However, Jo-Anne notes that the industry has yet to fully embrace these advancements due to a lingering fear of change. She also points out a disconnect between the industry’s offerings and the evolving needs of property owners and sellers. Moving forward, Jo-Anne envisions a future where agents and property managers will adapt to better serve their clients, leveraging technology to transform their practices.
“Embrace change and technology, and always look ahead to where the future is going.” – Jo-Anne Oliveri
Jo-Anne Oliveri stays on top of the latest developments and changes in the real estate industry by staying adaptable and proactive. She notes that the pace of change has accelerated, particularly since the pandemic, which has significantly impacted the industry. Investing in real estate has become more challenging due to new legislation around owning rental property. This legislation requires property owners to ensure their properties are safe and resident-ready, which involves significant financial investment. Jo-Anne highlights that while these expenses should have been standard practice, they are now being enforced more strictly, making it seem like an added burden to property owners. This pressure, combined with rising interest rates and costs, has led to a shortage of rental properties in many western societies. Jo-Anne believes the industry needs to help property owners see the long-term benefits of real estate investment, emphasizing stability and capital growth despite current challenges.
One of Jo-Anne’s most challenging projects was navigating the changes brought by the pandemic. The real estate industry had to quickly adapt to new ways of working, such as virtual property inspections, remote maintenance coordination, and ensuring safety during physical interactions. Jo-Anne worked with many companies to restructure their operations, leveraging technology to continue providing services effectively. This period required rewriting policies and adopting new technologies that were previously underutilized. Despite the challenges, the industry managed to keep businesses running and ensure rent payments were made, demonstrating resilience and adaptability.On a personal level, Jo-Anne finds it challenging to encourage the industry to embrace change and innovation. As a thought leader known for her innovative approach, she works tirelessly to help real estate professionals gain the confidence to adopt new technologies and improve their interactions with clients. Education plays a crucial role in this process, as it helps shift mindsets and encourages the industry to think and act differently for better results. Despite the ongoing challenges, Jo-Anne remains dedicated to driving improvements and fostering a more forward-thinking industry.
Jo-Anne Oliveri emphasizes the importance of risk management and continuous research in real estate. With the rising costs of doing business and decreasing fees, she believes it’s crucial to remain profitable and relevant. To achieve this, she looks to other industries for inspiration and attends various conferences to learn new strategies. One major focus for her has been the introduction of automated workflows, which help streamline the repetitive tasks inherent in real estate. This approach not only reduces costs but also mitigates risk and liability by ensuring that all tasks are completed correctly and on time. Technology plays a vital role in Jo-Anne’s real estate business. She highlights automated workflows, particularly those developed by Flussos, which are specifically designed for property management. These workflows have transformed operations by making processes more efficient and reducing human error. Jo-Anne views this technological advancement as one of the best things to happen in the industry in many years.
“Leadership is about standing behind your team, understanding their struggles, and guiding them with kindness and empathy.” – Jo-Anne Oliveri
Jo-Anne describes her leadership style as one rooted in kindness, care, and understanding. She supports her team by empathizing with their challenges and those of her clients. Inspired by her training at Disney, Jo-Anne believes in leading from behind, ensuring she understands the needs and issues her team faces. She focuses on being assertive with confidence and knowledge, but always in a kind and supportive manner. Jo-Anne’s approach is not about aggression but about building a cohesive and motivated team that feels valued and understood.
Jo-Anne Oliveri is a passionate believer in real estate as a powerful means of creating wealth and generating revenue. She emphasizes that real estate investment should be a long-term commitment. Jo-Anne believes that once you buy property, you should hold onto it and leverage its growing equity and revenue to invest in more properties. She notes that many people miss out on potential wealth because they do not utilize the equity in their existing properties to expand their portfolio. Key factors Jo-Anne considers when making investment decisions include understanding the area and demographic, and ensuring the property is appealing and relevant to the market. She also stresses the importance of knowing whether a property offers long-term growth or short-term revenue and planning accordingly.
“Investing in real estate is about holding onto assets and using their growth to build more wealth.” – Jo-Anne Oliveri
Jo-Anne ensures sustainability and environmental responsibility in her real estate projects by staying adaptable and forward-thinking. She focuses on making businesses more profitable, viable, and sustainable by embracing modern technologies and strategies. Jo-Anne believes in constantly researching and evolving rather than sticking to outdated methods. She draws inspiration from Wayne Gretzky’s philosophy of skating to where the puck is going, always looking ahead to stay ahead. This forward-thinking approach allows her to allocate resources effectively, ensuring that her projects are not only successful but also environmentally responsible and relevant to current market trends.
Advice for Aspiring Real Estate Professionals
Jo-Anne advises aspiring real estate professionals to enter the industry with an open mind and a commitment to continuous learning. She emphasizes the importance of embracing change and technology, as the industry is rapidly evolving. Jo-Anne notes that the needs and wants of clients are changing, and it is crucial to stay updated through online classes, conferences, and ongoing education. She encourages new professionals to understand and adopt technological advancements that improve service delivery. By keeping an open mind and constantly learning, aspiring real estate professionals can make a significant impact in the industry.
Jo-Anne Oliveri’s journey in real estate is marked by determination and resilience. When she started in the industry, she envisioned herself becoming a global consultant, thought leader, and innovator. To achieve this, she created a pathway outlining the knowledge and accomplishments needed to reach her goal. After launching her own business, she faced an unimaginable tragedy: the sudden loss of her son just five days into her venture. This devastating event shook her world, leaving her uncertain about her future. Despite this immense challenge, Jo-Anne discovered a burning passion and purpose within herself. This inner drive reignited her spirit, enabling her to return to the industry with renewed vigor. Her mission to empower positive change in property management became her guiding light. Jo-Anne’s determination and courage transformed her tragedy into a powerful force for growth and innovation. Today, she continues to inspire others with her unwavering commitment and love for her work.
“Technology is not a threat but a tool that can make our jobs easier and more efficient.” – Jo-Anne Oliveri
Jo-Anne Oliveri expertly balances short-term gains with long-term goals in her real estate ventures. She recognizes the industry’s inherent fluctuations, where productive months of great prosperity can be followed by dry spells. For those entering the real estate field, Jo-Anne advises balancing focus to ensure ongoing success. When transactions are abundant, it’s essential to have future projects lined up. This principle applies to both property sales and property management, where growth and retention are constant challenges. Personally, Jo-Anne maintains this balance by focusing her energy on current projects while preparing for future ones. She emphasizes the importance of energy management, balancing work commitments with family and leisure time. Jo-Anne is a dedicated family person, cherishing time with her grandchildren, children, and their spouses. Her international and national travels are thoughtfully planned to include family time, allowing her to recharge and stay focused on her professional goals.
Future Aspirations for Jo-Anne Oliveri’s Real Estate Business
Looking ahead, Jo-Anne has ambitious plans for her real estate career. She has already authored one book and is working on two more, aiming to share her knowledge and insights with a wider audience. Jo-Anne is dedicated to attending as many conferences as possible, encouraging confidence and courage in decision-making. She believes that embracing the future is crucial, as the industry often lags behind its potential. Jo-Anne’s ultimate goal is to empower as many people as she can, continuing her crusade to drive positive change in the property management industry. Her passion for sharing her experiences and insights fuels her desire to speak at conferences and connect with others. Jo-Anne looks forward to the future with joy and hope, eager to make a lasting impact on the industry she loves.
To unwind, Jo-Anne enjoys a variety of activities that help her relax and rejuvenate. She loves going to the movies, especially in the cinema, where she can immerse herself in the film and temporarily forget about other concerns. Reading is another favorite pastime, providing a mental escape and enjoyment. Jo-Anne also finds great pleasure in walking, often embarking on long walks of 10 to 20 kilometers. These walks allow her to clear her mind and enjoy her own headspace. Travel is a significant part of her life, having lived in four different countries. She enjoys learning about different cultures and immersing herself in them. Her favorite destinations include Europe and America, where she enjoys a mix of snowy landscapes and relaxing beach experiences. Whether it’s hitting the slopes or soaking in the salty air on a beach, Jo-Anne finds balance and relaxation through a variety of activities, ensuring she remains energized and passionate about her work in the real estate industry.
“The key to success in real estate is balancing short-term prosperity with long-term strategy.” – Jo-Anne Oliveri
