Meg Faure, a seasoned occupational therapist and infant specialist with over two decades of experience in the parenting industry. As the founder and CEO of Parent Sense, Meg is dedicated to providing personalized parenting solutions through her innovative mobile application. Let’s delve into her entrepreneurial journey and glean insights into her definition of success, pivotal moments, and advice for aspiring female entrepreneurs. We at EliteX, are proud to introduce Meg Faure as one of the Impactful Female Entrepreneurs to Watch, 2024.
Meg’s entrepreneurial journey began with the publication of her bestselling book, “Baby Sense,” which led her to establish Baby Sense, a renowned baby product company. After selling Baby Sense in 2014, Meg embarked on founding two more businesses, all aimed at supporting parents in their crucial role. Her passion for creating solutions for parents has been the driving force behind her ventures, demonstrating her commitment to making parenting easier and more fulfilling. For Meg, success transcends mere commercial achievements; it’s about making a positive impact on parents’ lives. She measures success by the ease and confidence parents gain in nurturing their little ones through the tools and resources she provides. Her focus on impact metrics reflects her dedication to her mission and underscores her commitment to empowering parents.
Writing “Baby Sense” marked a significant turning point in Meg’s career, opening her eyes to the power of reaching a broader audience through literature and later, digital platforms. This realization propelled her towards creating scalable solutions like the Parent Sense app and aiah chatbot, enabling her to touch the lives of countless parents worldwide.
“Learning from mistakes and getting back on the horse is something that every entrepreneur needs to become a master at.” – Meg Faure
Advice for Aspiring Entrepreneurs:
To aspiring female entrepreneurs, Meg offers encouragement tempered with realism. She advocates for women to pursue entrepreneurship as a means of achieving balance between parenthood and professional pursuits. However, she emphasizes the challenges and loneliness inherent in the entrepreneurial journey, underscoring the importance of having a strong support system or co-founder to navigate the highs and lows.
Balancing Personal and Professional Life:
Balancing professional and personal life is a perpetual challenge for entrepreneurs, and Meg is no exception. Her perspective on balance has evolved over the years, adapting to the changing needs of her family and business. While her schedule may seem demanding to some, Meg prioritizes self-care, family time, and social connections, ensuring a holistic approach to her well-being.
While Meg hasn’t had a formal business coach, she acknowledges the invaluable support and guidance she’s received from various mentors throughout her journey. From her husband to her supportive board members, Meg emphasizes the importance of seeking feedback and learning from others’ expertise. Mentorship, she believes, plays a pivotal role in an entrepreneur’s success, providing invaluable insights and encouragement along the way.
Staying Innovative and Adaptive:
Meg Faure’s approach to innovation aligns with Seth Godin’s concept of the ‘Purple Cow,’ where being remarkable and innovative is crucial for business growth. She remains vigilant for new innovations, leveraging technology to deliver relevant content and develop groundbreaking products. With projects like the GenAI chatbot, Meg demonstrates her commitment to staying at the forefront of the parenting industry by embracing digital advancements and pioneering solutions. One of the standout initiatives Meg’s company is currently spearheading is the Closed loop GenAI chatbot project. By expanding its reach to a broader audience, including government organizations and NGOs, Meg aims to amplify the impact of her digital products globally. Additionally, her venture into integrating software with wearable infant devices showcases her commitment to driving innovation and addressing emerging needs in the market.
“Innovation should be the most critical focus when you’re looking at releasing new products to your market.” – Meg Faure
Meg highlights agility and tenacity as paramount qualities for success in entrepreneurship. Additionally, the ability to inspire and articulate a compelling vision plays a crucial role in effective leadership, especially for women in business. Despite being a predominantly remote team, Meg emphasizes a supportive and flexible work culture, particularly accommodating working mothers. This inclusive approach fosters deep commitment among her team members, aligning their personal and professional goals with the company’s mission. Meg anticipates significant advancements in artificial intelligence, enabling more personalized advice and content delivery to new parents. She also foresees a deeper focus on understanding infant health through biometrics and nutritional research, alongside the integration of hardware devices to provide nuanced insights into infant care. Meg’s dedication to empowering women is evident through her employment practices, predominantly hiring women across her businesses. Moreover, initiatives like Play Sense enable women to re-enter the workforce with confidence, knowing their children are well cared for.
With resilience and tenacity, Meg confronts setbacks head-on, taking time to reflect, seek advice, and learn from mistakes. Her ability to bounce back from failures showcases her determination and unwavering commitment to her entrepreneurial journey. Looking ahead, Meg envisions scaling her impact globally, reaching countless parents with her transformative products. While a financial exit is on the horizon, Meg’s primary focus remains on making a lasting difference in the lives of parents, ensuring they navigate the journey of parenthood with confidence and support.
Meg Faure’s entrepreneurial journey exemplifies resilience, passion, and a relentless commitment to making a difference in the lives of parents. Through her ventures and unwavering dedication, she continues to empower parents worldwide, leaving an indelible mark on the parenting industry.
“Ultimately, I do have my vision set on a good financial exit but not before I’ve had time to really impact parents on the parenthood journey.” – Meg Faure
