Empowering Businesses with AI: Jasmeet Sraw’s Leadership Story

Jasmeet Sraw currently serves as the Head of Growth at Insite AI, a company specializing in providing advanced data, technology, and AI solutions to Consumer Packaged Goods (CPG) and retail organizations. With over 16 years of experience across leading technology and AI organizations such as IBM, Absolutdata, C5i, and Fractal Analytics, Jasmeet has held multiple leadership roles in consulting, sales, account management, and business development.


Throughout his career, he has been dedicated to driving strategic growth and delivering innovative solutions that help businesses unlock their full potential. At EliteX, we are proud to have Jasmeet Sraw as part of the edition: 10 Exceptional Business Leaders in 2024.

Jasmeet’s professional journey began with a strong passion for solving business problems through technology and data. He started his career in consulting, where he gained a comprehensive understanding of client needs and business challenges. It was during this time that he recognized the transformative power of AI and analytics and their ability to drive meaningful change. As he took on roles of increasing responsibility, Jasmeet focused on leading strategic initiatives and helping organizations embrace innovation to achieve their goals. The inspiration to pursue a career in technology and business strategy stemmed from his fascination with the intersection of these two fields. Jasmeet was drawn to the tangible impact that cutting-edge technologies like AI and analytics could have on business outcomes. The dynamic and ever-changing nature of the industry further fueled his motivation to continue learning and contributing. He believes that staying engaged with innovative solutions and technologies is what keeps him energized and focused on driving results.

“Trust and relationships are the foundation for long-term success in business.”

At Insite AI, Jasmeet and his team are on a mission to empower CPG and retail companies with data-driven decision-making capabilities. By providing advanced AI solutions and technologies, the company helps its clients achieve revenue growth, operational efficiency, and a competitive edge in today’s fast-moving market. Jasmeet’s role is to ensure that Insite AI’s offerings continue to deliver value, enabling clients to navigate industry challenges while positioning them for success. Throughout his career, Jasmeet has faced various challenges, including keeping up with the rapid pace of technological advancements. He has successfully overcome these hurdles by adopting a proactive approach — listening to clients’ evolving needs, anticipating market changes, and fostering a culture of continuous learning within his teams. By focusing on innovation and staying ahead of industry trends, Jasmeet has been able to consistently deliver impactful solutions that address real-world business challenges.

For Jasmeet, success as a business leader is defined by the lasting impact he creates. Whether it’s for clients, teams, or the organization, success comes from driving growth, building trust, and maintaining credibility with all stakeholders. Jasmeet believes that great leadership goes beyond achieving short-term goals; it’s about creating value and building relationships that stand the test of time. One of the most important decisions Jasmeet made in his professional journey was to prioritize relationships over business transactions. He strongly believes that trust and credibility are the foundation for long-term success. By focusing on building strong partnerships with clients, industry peers, technology providers, and associations, Jasmeet has been able to scale impact and extend his reach within the industry. These collaborations have not only fueled business growth but have also enabled him to deliver greater value to clients.

Staying motivated as a leader requires keeping a clear view of the bigger picture, and for Jasmeet, that means focusing on the positive impact of his work on businesses and consumers. He stays engaged by connecting with thought leaders, attending industry conferences, and mentoring emerging talent. By continuously learning and sharing knowledge, Jasmeet ensures that he stays inspired and grows as a leader. Innovation plays a central role in Jasmeet’s work and is at the core of Insite AI’s success. He emphasizes the importance of continuously improving existing solutions while co-creating new, tailored offerings that address specific client needs. This focus on innovation not only allows Insite AI to remain competitive but also positions the company as a trusted partner in a rapidly evolving industry.

“Innovation is at the heart of what we do, driving solutions that keep us competitive.”

Balancing professional growth with personal life has been another key priority for Jasmeet. He believes that achieving balance requires setting clear boundaries and being fully present in the moment, whether at work or at home. By prioritizing time for his family, personal interests, and well-being, Jasmeet has been able to maintain a healthy equilibrium between his professional responsibilities and personal life. When asked about advice for aspiring business leaders, Jasmeet emphasizes the importance of perseverance, adaptability, and curiosity. He encourages future leaders to build meaningful relationships, listen actively, and inspire those around them. According to Jasmeet, the best leaders are those who are calm under pressure, open to learning, and willing to take calculated risks to achieve their vision.

Looking ahead, Jasmeet sees significant evolution in the CPG and retail industry over the next five years. He predicts a stronger emphasis on personalization, sustainability, and real-time decision-making powered by AI. However, he stresses the importance of maintaining a human and empathetic approach amid technological advancements. As consumer demands become more complex, companies will need to harness data effectively, pivot quickly, and adopt innovative strategies to remain competitive. For the future, Jasmeet has clear goals both for himself and for Insite AI. On a professional level, he envisions expanding Insite AI’s capabilities further into analytics and AI services, with the aim of becoming the go-to partner for CPG organizations worldwide. Personally, he remains committed to driving growth while actively contributing to the broader technology and analytics community. By mentoring others, sharing his experiences, and fostering collaboration, Jasmeet hopes to inspire the next generation of business leaders.

Jasmeet Sraw’s career reflects a deep commitment to leveraging technology, data, and AI to solve complex business challenges. His journey is a testament to the power of perseverance, strategic thinking, and innovation in driving meaningful results. As a leader, he continues to focus on building trust, driving growth, and delivering value to organizations and individuals alike. Through his work, Jasmeet has not only helped businesses achieve success but has also inspired others to embrace change and unlock their potential.

“Success is about creating lasting impact — for clients, teams, and organizations.”