Destiny Monique Arredondo was born and raised in Houston, Texas, but she now resides in Los Angeles, California. She has built a thriving career in social media, running a lifestyle channel on YouTube and maintaining a strong presence on Instagram. In addition to her social media ventures, she is also an investor in real estate. Her interest in real estate comes naturally, as her father was in the business before retiring, and her stepfather and mother are also actively involved in the industry. Her fiancé’s grandfather is a builder, making real estate a common thread in her life.
Destiny Monique Arredondo
Together, she and her fiancé have worked to build a strong foundation in the industry, combining their skills and experiences. At EliteX, we are proud to have Destiny Monique Arredondo as part of the edition: 10 Elite Women in Business, 2025. Her journey into business was largely inspired by her stepfather, Walter, who has been a guiding presence in her life since she was six years old. Walter was always ambitious, focused, and dedicated to his work, much like her father. Growing up with hardworking parents instilled in her a strong work ethic. Her time in the Marines also played a crucial role in shaping her discipline and determination, both of which have been essential in her entrepreneurial journey. One of the biggest challenges she faced early in her career was dealing with uncertainty. Whether it was in real estate or social media, the fear of failure was always present. Questions like “Will this work? Will I be successful? Will I fail quickly? Will I lose money?” constantly arose. Despite these doubts, she learned that pushing past fear and uncertainty was crucial. Success in any field requires the ability to take risks and remain persistent.
“I don’t worry about the competition—I focus on keeping my business strong.”
Leadership has always been an important aspect of her business approach. She has observed many friends start businesses but struggle because they are not hands-on enough. A key factor in her success has been her willingness to learn every aspect of her businesses before delegating tasks. She ensures that every role is carried out efficiently by setting a strong example. As her businesses continue to scale, leadership remains a top priority, a value she attributes to her parents’ influence.
In today’s business world, she believes that one of the most essential qualities for success is the ability to drown out negativity. Many people offer discouraging advice, claiming industries are oversaturated or that success is unlikely. However, she has learned to ignore the naysayers and focus on her goals. Confidence and determination are vital in making any business work. Adapting to industry changes has been another key to her success. Both social media and real estate are constantly evolving, but she has found that the entertainment and social media industry has undergone the biggest transformations. She transitioned from traditional modeling and in-person auditions to an entirely digital presence, working with brands and modeling clothing online. Staying ahead requires keeping an ear to the ground for new trends and changes. Those who fail to adapt risk falling behind.
The way she stays ahead in a competitive environment is by focusing solely on her own business. Rather than worrying about competition, she dedicates her energy to ensuring that her own ventures are running smoothly and professionally. Success requires attention to detail and strategic planning, leaving little time to be distracted by what others are doing. For young women aspiring to succeed in business, her advice is to remain confident and passionate about their goals. She believes that distractions and doubts should never deter someone from pursuing their dreams. Success is attainable for those who stay focused and committed to their vision.
“True power comes from confidence and mutual support.”
She also believes that women in business can have a greater impact by supporting one another instead of seeing each other as competitors. Jealousy and comparison can be harmful to progress. Instead of feeling envious of another person’s success, women should uplift and collaborate with each other. True power comes from confidence and mutual support, leading to collective success. Her greatest source of inspiration has always been her family. She comes from a strong, supportive group of parents, siblings, and loved ones who have encouraged her throughout her journey. Their success and work ethic have motivated her to strive for excellence in her own endeavors.
Balancing work and personal life has been made easier by going into business with her partner, TJ. They enjoy working together and have spent years figuring out the best industry to pursue as a team. Their shared goals and values make them a strong team, but they also respect each other’s need for independence. Maintaining individual interests outside of work has been essential in creating a healthy balance in their relationship and business endeavors. Destiny Monique Arredondo continues to grow her businesses while staying true to the values instilled in her by her family and life experiences. Her ability to adapt, lead, and remain confident in her pursuits has been instrumental in her success. As she moves forward, she remains focused on building a strong foundation for the future, both professionally and personally.
“Success requires the ability to take risks and remain persistent.”