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Female Fashion Influencer of the Year 2025

Hajera Naeem Shahbaz is a fashion influencer and model who has built a unique space for herself in the fashion world through her dedication to authenticity, self-expression, and storytelling. She works closely with brands to produce content that reflects both current trends and her personal aesthetic. Whether she’s in front of the camera modelling, walking down a runway, or creating content for her followers, Hajera’s focus is always on telling stories that resonate deeply. Her platforms are not just a showcase of outfits but a source of inspiration for creativity, confidence, and staying true to oneself in fashion. At EliteX, we are proud to have Hajera Naeem Shahbaz as the Female Fashion Influencer of the Year 2025.

Her journey into the fashion industry began with a deep love for the art of self-expression. From an early age, Hajera was captivated by how clothing could tell stories without the need for words. She believed that fashion could communicate identity, culture, and emotion in subtle but powerful ways. As she stepped into modelling, she found the courage to embrace the spotlight. But it was through becoming a fashion influencer that she discovered her voice—one that could connect with a wider audience beyond the runway or photo shoot. Fashion, for her, is not just about looking good; it’s about transformation—helping people feel empowered and confident in how they present themselves to the world.

Her entry into the influencer space was organic and unplanned. What began as a creative outlet on Instagram, where she shared her daily outfits and style inspirations, soon blossomed into something more significant. People were drawn to her distinctive style and the genuine way she shared it. As her audience grew, so did the opportunities. Brands began to reach out for collaborations, recognizing her ability to tell compelling stories through fashion. This was a turning point for Hajera—realizing that her passion for style and content creation could evolve into a meaningful career. She then committed herself to building a consistent personal brand, improving her photography and storytelling, and staying true to her own voice rather than following the crowd.

Hajera’s fashion sense is influenced by a rich mix of inspirations. Icons like Gemma Chan and Zendaya have played a role in shaping her bold and versatile approach. She admires how they constantly reinvent themselves and take risks in their style. But her inspiration doesn’t just come from celebrities—it also comes from the people she observes while travelling, the outfits she spots on the street, and the cultural details she absorbs along the way. Her style reflects her moods and the message she wants to send at a given moment. It’s confident, creative, and unapologetically personal. If she had to define her aesthetic in three words, they would be: authentic, modern, and bold.

On a typical day, Hajera’s schedule as a fashion influencer is busy and dynamic. Her mornings usually begin with checking emails and messages from brands, reviewing how her latest posts are performing, and planning content for the day. Choosing the right outfits, matching them with the right settings, and coordinating with her photographer are all part of her preparation. When she’s not shooting, she spends time browsing fashion blogs, Instagram, and Pinterest to stay in tune with trends and gather fresh inspiration. Engaging with her followers is another major part of her day—responding to comments, posting stories, and keeping her community updated about new collaborations or launches. The evenings are often dedicated to editing photos or videos, organizing her posts for the following day, and going over future campaigns. Behind the glamour, there is a lot of hard work and planning that goes into maintaining her online presence and ensuring her content remains fresh and engaging.

To stay inspired and creative throughout the year, Hajera leans heavily on travel. Every place she visits—whether it’s a lively urban center or a quiet natural location—offers new textures, colors, and cultural elements that she incorporates into her style. Local fashion scenes, markets, and street styles provide endless ideas. She’s especially drawn to the way people dress for different occasions across cultures, and she enjoys reinterpreting those styles in her own way. Travel not only fuels her creativity but also gives her a broader perspective on global fashion. She experiments with new ways of layering clothes, mixing colors she hasn’t tried before, or using traditional garments in a more contemporary context. Her creativity also comes from staying connected to a variety of artistic influences beyond fashion. Photography, music, and visual art all play a role in how she develops her ideas. A visit to an art gallery, a powerful film, or even a song with strong visuals can lead to new concepts for her content. By constantly exploring and exposing herself to different creative forms, Hajera keeps her ideas fresh and avoids falling into repetition.

A major turning point in Hajera’s career came when she was invited to walk in her first major fashion show. After investing time and effort into her portfolio, working with photographers, and trying to build a presence, this opportunity felt like a breakthrough. Being selected to walk for a designer at New York Fashion Week was not just an achievement—it was validation of her hard work and a sign that she was being taken seriously in the industry. That experience gave her a new level of confidence and showed her just how much she could accomplish through dedication and belief in herself. It also opened new doors, leading to editorial features and more brand collaborations. That moment marked a shift—not just in her career, but in how she viewed her own potential and place in the fashion world.

Handling criticism on social media is one of the challenges that comes with being in the public eye. Hajera has learned not to take negative comments personally. She understands that not everyone will connect with her style, and that’s completely fine. Over time, she has built a mindset that separates constructive criticism from harmful negativity. When feedback is given respectfully, she uses it to learn and grow. But when comments are rooted in hate or misunderstanding, she chooses not to let them affect her peace. Her focus remains on the supportive community she has built and the positive impact her content has on her followers. She also prioritizes mental health by taking breaks when needed, stepping away from the digital space to recharge and regain clarity. For her, the most important thing is remembering why she started this journey—to share her love for fashion and inspire others.

In today’s digital era, Hajera believes that fashion influencers play a powerful role in shaping trends. Unlike traditional fashion media, influencers make trends relatable and accessible. They show how high-fashion pieces can be styled for real life, and they do it in a way that feels personal to their audience. Influencers act as bridges between the runway and the street, taking what they see in fashion shows or magazines and making it approachable for everyday people. When they wear a certain item or endorse a look, it often sparks a wave of interest and adoption among their followers. But the influence goes beyond just trends—they are also changing the conversation around beauty, inclusivity, and sustainability. By using their platforms, influencers like Hajera challenge outdated norms, highlight underrepresented voices, and promote thoughtful consumption in fashion. They are not only tastemakers but also advocates for a more diverse and conscious fashion world.

Hajera sees this responsibility not as a burden, but as a chance to use her voice for positive change. With a growing platform comes greater influence, and she is mindful of the messages she shares. Whether it’s encouraging her followers to explore their own personal style, or highlighting emerging designers and sustainable brands, she uses her content to create meaningful conversations. She believes that fashion is evolving, and today’s influencers have the power to shape that evolution not only in terms of aesthetics, but also in values. As someone who interacts with thousands of people online, Hajera also emphasizes the importance of authenticity. She believes that people are drawn to realness, especially in a world where curated perfection can often feel overwhelming. Her goal is not to present an unattainable image, but to inspire others to feel confident in their own skin and fashion choices. Through her captions, behind-the-scenes stories, and everyday moments, she shares the ups and downs of her journey—reminding her audience that success in any creative field comes with persistence, learning, and self-belief. In doing so, she’s built not just a following, but a community that supports and uplifts each other.

The role of a fashion influencer has grown to include many aspects—from styling and photography to marketing and public relations. Hajera wears all these hats with dedication and intention. She puts thought into every campaign she works on, ensuring that it reflects her personality and speaks honestly to her followers. She believes that successful influencer-brand partnerships are built on shared values and mutual respect. Her aim is not just to promote a product, but to show how it fits into her lifestyle and why it matters to her. This kind of storytelling helps create trust between her and her audience and leads to more genuine engagement.

One of the things that Hajera values most in her career is the freedom to be creative. While she collaborates with brands and follows certain trends, she always makes space for experimentation. Fashion, to her, is an art form—a canvas for emotions, identity, and exploration. She enjoys playing with colors, textures, and silhouettes, often mixing unexpected elements to create something fresh and exciting. This fearless approach to styling is part of what makes her stand out, and it continues to attract followers who are looking for inspiration that goes beyond the conventional.

Being part of the fashion world also means facing constant change and competition. Trends move fast, and so does digital content. But Hajera doesn’t let this pressure distract her from her purpose. Instead, she focuses on evolving at her own pace, staying rooted in what feels right for her rather than chasing popularity. She spends time refining her craft, learning new skills, and reflecting on what she wants her work to represent. Her journey is not about becoming someone else—it’s about becoming more of who she already is.

Community is another important pillar of Hajera’s work. She often receives messages from young women who say her content helped them feel more confident or inspired them to try something new. These interactions remind her of the positive impact that fashion can have. She hopes to continue building a platform that celebrates diversity, creativity, and courage. She also dreams of mentoring aspiring influencers and models, sharing the lessons she’s learned and encouraging others to follow their passion without fear.

Looking ahead, Hajera has many aspirations. She wants to explore more editorial and high-fashion projects, collaborate with international designers, and maybe even launch her own fashion line one day. But beyond professional goals, her biggest ambition is to stay true to her values and keep growing as a person and creator. Fashion, for her, will always be a tool for connection and self-discovery. No matter where her journey takes her next, she plans to keep sharing stories that inspire others to embrace their own uniqueness. Hajera has had the privilege of working with a variety of fashion brands that not only match her personal style but also reflect her deeper values. One of her standout collaborations has been with Ronica Marie Couture. She admires their ability to create designs that blend timeless elegance with a modern edge. For Hajera, fashion is about feeling confident and empowered, and Ronica Marie Couture’s craftsmanship allows her to express that side of herself every time she wears their pieces. She appreciates how much thought and detail go into their collections, making each outfit feel special and meaningful.

Another brand that holds a special place in her heart is Art Love Lifestyle Attire. Their commitment to inclusivity and sustainability resonates deeply with her own beliefs. As someone who is increasingly aware of the fashion industry’s impact on the planet, Hajera finds purpose in aligning with brands that prioritize ethical practices. She enjoys being part of a movement that proves style and sustainability can coexist. Her collaborations with such conscious labels are more than just work—they’re contributions to a larger conversation about how fashion can become more responsible and inclusive.

In addition to working with established names, Hajera finds great joy in collaborating with emerging designers. She believes that new voices bring fresh energy and innovative ideas to the industry. Supporting up-and-coming talent allows her to explore different aesthetics, experiment with bold concepts, and stay on the cutting edge of fashion. These creative partnerships often result in unique content that reflects her adventurous approach to style. She loves being part of a designer’s journey and playing a role in helping their work reach a wider audience.

For Hajera, staying on trend doesn’t mean losing her sense of self. Her approach is to blend trends with her own authentic style, choosing only those that feel true to her personality. If something doesn’t feel right or doesn’t reflect who she is, she doesn’t force it. She knows her audience appreciates her honesty, and that’s why she remains selective in the trends she chooses to showcase. Fashion is a form of self-expression, and Hajera makes sure that whatever she wears tells a story that’s genuinely hers.

She also enjoys taking risks and putting her own spin on popular styles. Whether it’s layering unexpected textures, mixing vintage with modern, or adding bold accessories, she uses trends as tools for creativity rather than rules to follow. Hajera believes in personalizing trends rather than copying them. This way, she stays fashionable without losing her originality. It’s a fine balance, but one that she navigates with confidence and clarity, always keeping her individuality at the center of everything she creates.

When asked about fashion rules, Hajera is quick to say that in her world, there are none. She believes true fashion is about breaking barriers, experimenting, and embracing what feels right, regardless of traditional do’s and don’ts. Her style is rooted in freedom—freedom to wear bold prints, mix patterns, challenge norms, and simply have fun with fashion. This fearless attitude has earned her a reputation for being both stylish and unpredictable, in the best way possible.

To the young women who look up to her, Hajera offers advice that is both simple and profound: stay true to who you are. She understands the pressure that comes with trying to fit into certain molds or follow every trend, especially in the age of social media. But she firmly believes that the most powerful thing a woman can wear is her own confidence. She encourages aspiring influencers and models to find their voice, stick to their values, and not be afraid to take up space in an industry that often demands perfection. According to Hajera, the key to long-term success is to focus more on authenticity than approval. Outside of her work in fashion, Hajera is most passionate about traveling. For her, travel is more than just a break from routine—it’s a way to grow, learn, and feel inspired. Each destination introduces her to new styles, cultures, and ways of living. These experiences often influence her fashion choices and creative direction. From the street fashion in Paris to the bold colors of South Asia, she draws inspiration from every place she visits. Travel gives her a broader perspective on life and style, allowing her to keep her content fresh and globally relevant.

Her love for travel also ties into her personal growth. Meeting people from different backgrounds, hearing their stories, and experiencing different ways of life reminds her of the beauty of diversity. It deepens her empathy and fuels her creativity. Whether it’s a local fashion trend she spotted in a small town or a cultural festival that introduced her to a new color palette, travel constantly feeds her imagination and keeps her work vibrant and varied.

As she looks ahead to 2025, Hajera is excited about continuing this journey. Travel will remain a central theme in her life, as she plans to explore more destinations and draw from the fashion and culture she encounters. But more importantly, she’s focused on growth—personally, professionally, and creatively. She wants to challenge herself with new projects, expand her reach, and push the boundaries of what a fashion influencer can do. She hopes to take on roles that allow her to be not just a style icon, but also a mentor and changemaker in the industry.

Winning the Female Fashion Influencer of the Year award in 2025 would be a deeply meaningful moment for Hajera. It would be more than just a trophy—it would be a symbol of everything she has worked hard to build. From the early days of posting outfit pictures on Instagram to walking in major fashion shows and collaborating with top brands, every step of her journey has required dedication, resilience, and a strong sense of identity. This award would validate not just her style, but her values, her voice, and her commitment to inspiring others.

“Fashion isn’t just about what you wear—it’s how you show the world who you are without saying a word.”

To Hajera, this recognition would also highlight the importance of authenticity in a fast-paced and competitive industry. It would prove that staying true to oneself is not just admirable but powerful. The award would serve as motivation to continue using her platform to support important causes, promote inclusivity, and encourage self-expression. It would remind her that her influence is about more than clothes—it’s about making people feel seen, confident, and inspired to be themselves.

Hajera’s journey is a powerful reminder of what happens when passion meets perseverance. From sharing her outfits on Instagram to walking in global fashion shows, she has built a path that is uniquely her own—driven by vision, authenticity, and purpose. Her story is still unfolding, and she’s more motivated than ever to write it in bold, fearless strokes. Whether through a heartfelt post, a striking campaign, or a meaningful collaboration, Hajera brings beauty, honesty, and soul to everything she does. She continues to redefine what it means to be a fashion influencer today—one outfit, one story, and one inspiring step at a time—proving that when you stay true to your voice, the world listens.

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