Alexandre Saraiva | Chairman and CEO | Vida Máxima Corporation
Alexandre Saraiva is the Chairman and CEO of Vida Máxima Corporation, a diversified holding company operating in both the United States and Brazil. His group covers a wide range of sectors including life and health insurance, accounting and immigration services, education, construction, and financial solutions. His mission has always been to turn challenges into opportunities while building sustainable growth grounded in vision, resilience, and strong leadership. At EliteX, we are proud to have Alexandre Saraiva as part of the edition: 10 Elite CEOs in 2025.
His professional journey began in Brazil, where he worked as a lawyer and entrepreneur. In 2009, he founded Vida Máxima, driven by the dream of creating a company that could serve people across different areas of life and business. After ten years of growth and local success, he expanded operations to the United States in 2019, a major milestone that required courage and a global outlook. This move tested his adaptability, as it involved navigating complex regulations, earning multiple professional licenses in Florida, and building trust among new clients. Every step reinforced his belief in discipline, focus, and the power of consistent results.
“Success takes patience, sacrifice, and the courage to take risks.”
Alexandre’s leadership is guided by integrity, resilience, and a deep commitment to excellence. He believes leadership is not about authority, but about responsibility and service to clients, employees, and society. He leads by example, empowering his teams with trust, and promoting accountability across all levels of the organization. His management style blends structure with empathy, ensuring that people feel valued while maintaining high professional standards.
For Alexandre, the balance between short-term goals and long-term growth lies in creating efficient systems that deliver immediate results while remaining anchored in a broader vision. He sees investments in technology, education, and human development as the foundation of lasting success. Even if these investments take time to bear fruit, he believes they ensure the company’s future strength and stability.
One of the most challenging decisions in his career was the decision to expand Vida Máxima into the United States. It required leaving his comfort zone, adapting to a different business environment, and understanding new cultural and legal landscapes. Through that experience, he learned that true leadership involves courage and continuous learning. For him, challenges are not setbacks but opportunities to grow, transform, and build something stronger.
He views the role of modern CEOs as far more than financial leadership. In today’s world, a CEO must be a visionary, a cultural architect, and a driver of social responsibility. Alexandre believes stakeholders now expect transparency, adaptability, and authenticity from business leaders. A company’s true strength lies not only in its profits but in how it contributes to people’s lives and to the community.
“Leadership is not about authority, but about responsibility and service to clients, employees, and society.”
Innovation, according to Alexandre, thrives when people feel safe to share ideas without fear of failure. He fosters a workplace culture that encourages creativity, open communication, and collaboration. Training, cross-sector teamwork, and shared learning are part of Vida Máxima’s DNA. He believes that when employees feel trusted and empowered, they naturally strive for innovation and excellence.
Technology plays a central role in the company’s strategy. From digital insurance platforms to automation in accounting and client services, technology enhances efficiency and improves customer experience. For Alexandre, technology is not just a tool for growth, but a bridge that connects the company to its clients in more personal and meaningful ways.
In a fast-changing global market, he ensures competitiveness through agility, knowledge, and strategic alliances. To him, staying competitive is not just about pricing but about delivering value, reliability, and trust. Vida Máxima focuses on creating solutions that are innovative yet practical, meeting the real needs of clients while staying ahead of market trends.
Diversity and inclusion are also integral to the group’s culture. Alexandre promotes multiculturalism, values diverse perspectives, and ensures equal opportunities within the organization. Women hold leadership roles, and collaboration across backgrounds and skill sets is encouraged. He sees diversity as a strength that fuels creativity and unity.
Building relationships, for Alexandre, starts with listening. He believes understanding the needs of clients and partners builds trust that goes beyond contracts. Transparency, reliability, and consistent delivery are the pillars of long-lasting relationships. For him, promises mean little without action, and every interaction must add value.
“Challenges are not setbacks but opportunities to grow, transform, and build something stronger.”
Social responsibility is another area close to his heart. Vida Máxima contributes to education, healthcare access, and community development in both Brazil and the United States. Alexandre sees business not only as a way to create profit but as a platform to make a positive difference in society.
His personal motivation comes from his family, faith, and the positive impact his company makes on people’s lives. Continuous learning remains part of his routine, and he is currently pursuing an LL.M. in the United States. He believes that growth as a leader depends on constant self-improvement and staying curious.
For young professionals, Alexandre’s advice is simple yet profound: be disciplined, resilient, and never compromise your integrity. Success, he says, takes patience, sacrifice, and the courage to take risks. Leadership is earned through service, learning, and responsibility.
Looking ahead, his vision for the next decade focuses on strengthening Vida Máxima’s international presence and becoming a global reference in financial services, education, and insurance. He believes the future of leadership belongs to those who can combine ethics, innovation, and inclusivity to create businesses that uplift society while driving progress.