On May 23, 2025, Adidas AG disclosed a data breach involving an unauthorized external party accessing certain consumer information through a third-party customer service provider. The German sportswear company clarified that sensitive data such as passwords and credit card information were not compromised. The breach primarily involved contact information of consumers who had interacted with Adidas’ customer service help desk in the past.
In response, Adidas has taken immediate measures to contain the breach and has launched a thorough investigation in collaboration with leading information security experts. The company is currently in the process of notifying potentially affected customers.
This incident underscores the importance of cybersecurity measures, especially when involving third-party service providers.