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Most Distinguished Female Entrepreneur & Designer of the Year, 2026

Through C’Design Exhibition, she has created a model where design, project management, and human relationships work together seamlessly to deliver meaningful exhibition experiences. We, at The EliteX, are proud to have Carole Turianski as Most Distinguished Female Entrepreneur & Designer of the Year, 2026.

From the very beginning, Carole’s path was shaped by a strong attraction to architecture and spatial design. After completing her studies, she naturally pursued a BTS degree in spatial design, which gave her a solid technical and creative foundation. She entered the professional world immediately by joining a trade show booth design agency. This early immersion in the event industry proved decisive. The exhibition world is demanding, fast-paced, and intense, but it is also deeply engaging. For Carole, it quickly became more than a job. It became a vocation. Like many professionals who enter this field, she felt a strong connection to the energy of trade shows and the challenge of creating temporary spaces that leave a lasting impression. That passion continues to fuel her work today.

She believes sustainable booth design is about reuse, adaptability, and long-term value, not short-term impact.

When she founded C’Design Exhibition, Carole did so with a clear vision. She wanted to offer clients more than just a booth design. Her aim was to provide complete support, from the first idea to the final delivery on site. Her approach is inspired by the way architectural firms operate. As soon as she receives a brief, she immerses herself fully in the project. She studies the client’s brand, objectives, and constraints. She then develops the creative concept, produces 3D visualizations, and prepares detailed technical drawings. This structured process allows clients to clearly understand the proposed design and make informed decisions before production begins.

Once a project is approved, Carole activates a trusted network of local partners. These include carpenters, printers, florists, furniture rental companies, and other specialized craftsmen. By working closely with these partners, she ensures that each element of the booth is produced with care and precision. She does not step back once production begins. On the contrary, she remains deeply involved. She personally supervises fabrication and installation on site, acting as a true site manager. This hands-on presence allows her to maintain quality control and respond quickly to any adjustments that may be needed.

A key strength of Carole’s way of working is that she remains the single point of contact throughout the entire project. Clients do not need to coordinate with multiple suppliers or intermediaries. She manages everything, from design and construction to technical requirements. This includes handling orders for electrical connections, internet access, rigging, and other essential services. She also coordinates closely with exhibition organizers and venue teams to ensure that installation runs smoothly and within the allotted timeframe. The result is a turnkey booth that is fully operational and ready from the first day of the trade show.

Beyond technical execution, Carole places great importance on the human dimension of her work. She believes that managing a booth project is not only about logistics and design, but also about building trust. Her close involvement allows her to anticipate client needs and adapt quickly when unexpected challenges arise. Trade shows are dynamic environments where last-minute changes are common. Her flexibility and calm presence on site help reassure clients and ensure that final results match expectations. Over time, this personalized approach has led to strong, long-term relationships with many of her clients.

The exhibition market has evolved significantly over the years, and Carole has been attentive to these changes. Today, she believes it is essential to adopt a more responsible and sustainable approach. One of the pillars of her strategy is prioritizing partnerships with local craftsmen and suppliers. This choice offers multiple advantages. From an environmental perspective, it reduces the carbon footprint linked to transportation. From an economic standpoint, it helps optimize costs by avoiding long-distance travel expenses for teams and materials. It also supports local economies and preserves valuable craftsmanship skills.

For her, true project management means taking full responsibility from concept to on-site delivery.

Another major trend shaping her work is the growing demand for reusable booth solutions. Clients are increasingly looking for ways to reduce waste and control costs over the long term. In response, C’Design Exhibition promotes designs where booth elements can be stored and reused for future events. These elements may be reused after six months, one year, or even several years, depending on the client’s needs. The agency offers storage solutions to support this approach, making reuse both practical and efficient. This strategy aligns with broader environmental goals while also offering clear financial benefits to exhibitors.

The Covid-19 pandemic had a profound impact on the event industry, and Carole experienced this period as a time of forced pause and deep reflection. Trade shows were canceled or postponed, and activity came to a sudden halt. While this was a challenging moment, it also created space to rethink the essence of the profession. The crisis highlighted how important human interaction truly is in the business world. During this time, digital tools developed rapidly, and virtual trade shows emerged as an alternative. These solutions made it possible to attend events from anywhere in the world, without travel or health risks.

However, once restrictions were lifted, the return to in-person trade shows was strong. Attendance increased, and enthusiasm was clear. Carole observed that nothing can replace face-to-face meetings, spontaneous conversations, and the unique atmosphere found in exhibition aisles. Handshakes, eye contact, and shared experiences play a crucial role in building trust and developing business relationships. For her, this reaffirmed the value of physical trade shows as spaces where authentic human connections are created. As a result, C’Design Exhibition is now more committed than ever to enhancing these encounters by designing booths that encourage interaction, comfort, and engagement, while also integrating new safety and efficiency standards.

C’Design Exhibition has also developed a strong international dimension. Carole’s strategy is based on providing personalized support tailored to the specific requirements of each trade show, regardless of location. The agency operates across Europe in cities such as Paris, Barcelona, Frankfurt, and Düsseldorf, as well as internationally in destinations including Miami, Las Vegas, Dubai, and Kuala Lumpur. This global reach is made possible by an extensive network of international partners. By collaborating with skilled local craftsmen in different regions, Carole ensures consistent quality and commitment across all projects.

She views exhibition design as a balance between creativity, structure, and meaningful human interaction.

This international network allows clients to benefit from the same level of service wherever they exhibit. It also simplifies logistics and reduces risks associated with unfamiliar markets. Clients can focus on their core objectives, such as presenting innovations, meeting partners, and expanding their networks, while C’Design Exhibition manages the complexity of booth design and installation. Carole sees this global capability as one of the agency’s key strengths and an essential asset for companies seeking to grow internationally.

Environmental responsibility remains a central concern in Carole’s thinking. She is fully aware of the challenges associated with exhibition booth materials, many of which are difficult to recycle. Items such as melamine panels, carpeting, and adhesive-based graphics present real environmental issues. Despite these constraints, she is actively exploring solutions to reduce impact. One area of focus is developing partnerships with companies specializing in material recovery and reuse. Collaborations with organizations like Muto-Event reflect her desire to move toward a more circular economy model, particularly during booth dismantling. Giving materials a second life is an important step toward reducing waste.

At the design stage, Carole is also increasingly interested in modular booth concepts. Modular designs offer flexibility, allowing elements to be adapted and reconfigured for different events. This approach reduces the need for new materials and lowers production costs. It also supports sustainability goals by limiting waste and extending the lifespan of booth components. For Carole, modularity represents a practical balance between creativity, environmental responsibility, and economic viability.

Looking ahead, C’Design Exhibition continues to grow and evolve. Since 2023, the agency has been recognized as an official partner supporting exhibitors at the MAISON&OBJET PARIS trade show. This recognition reflects the quality of its work and its ability to meet the high standards of major international events. For 2026, Carole aims to further increase the agency’s visibility and strengthen its presence at other leading global exhibitions. Planned partnerships with organizers of events such as Minexpo Las Vegas, Luxepack Monaco, and Ifat Munich are part of this development strategy.

Throughout her journey, Carole Turianski has remained deeply passionate about her profession. Her work is driven by a desire to create meaningful spaces that serve both brands and people. By combining creative vision, rigorous organization, and a strong sense of responsibility, she has built an agency that reflects her values. Ten years after founding C’Design Exhibition, she continues to look forward with energy and determination, ready to shape the future of exhibition design in a way that is thoughtful, sustainable, and human-centered.

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