Parveen Smith is a Global Speaker, Neuroscience Coach, and Founder of transformative programs like AOT – Awareness Optimisation Transformation – and Mind Mastery. With over two decades of experience, she has dedicated her life to helping people heal, grow, and lead with authenticity. Her journey began from a deep inner calling to support individuals through emotional pain and personal transformation.
Dr Parveen Smith | Founder | Soul 2 Soul Wellbeing
Over the years, she has worked in crisis zones, mentored communities, and spoken on global stages, always guided by a mission to uplift others and build healthier, more conscious leaders. Her work is a blend of science, compassion, and lived experience, rooted in a sincere belief that healing and leadership go hand in hand. At EliteX, we are proud to have Parveen Smith as part of the edition: Impactful Business Icons to Look Out in 2025.
Parveen’s path was shaped by personal adversity and profound inner healing. She experienced trauma that left emotional wounds, and in her own process of recovery, she discovered powerful principles and practices that would later form the foundation of her teachings. Neuroscience offered her language and tools, while her lived experiences offered her heart and empathy. She realised that many leaders and entrepreneurs silently carry emotional burdens, often overwhelmed by responsibility and expectations. This understanding inspired her to focus her work on supporting leaders across all walks of life, helping them develop emotional resilience, deepen their self-awareness, and thrive rather than simply survive.
“We do not just teach transformation – we embody it by leading through example.”
Her mission is clear – to prioritise emotional wellness and authentic leadership from boardrooms to classrooms and every space in between. Parveen’s approach is unique because she brings together neuroscience, holistic wellness, and powerful storytelling. Her programs are not just about teaching transformation – they embody transformation. She believes in leading by example, living in alignment with the values she teaches, and showing others what conscious leadership truly looks like in action.
Like any meaningful journey, Parveen’s path has not been without challenges. One of the biggest obstacles she faced was breaking through cultural and corporate stigma around mental health and emotional wellness. Many people struggle to understand or prioritise emotional health, often dismissing it because they cannot measure it immediately. Parveen worked hard to demonstrate that emotional resilience is not only personal but strategic. It drives performance, creativity, decision-making, and success at every level. She focused on delivering measurable results and showing organisations the long-term value of mental and emotional wellbeing.
Her response to challenges was grounded in storytelling, science, and patience. She developed programs that deliver real outcomes – reduced burnout, higher productivity, stronger leadership, and improved personal wellbeing. Though entering corporate environments with conversations about mental health can still be met with hesitation, Parveen continues to push forward with persistence, compassion, and evidence-based frameworks.
“Success is alignment – when my work reflects my values and my voice uplifts others.”
As a leader, Parveen describes her style as empathetic, visionary, and empowering. She leads with heart, clarity, and purpose. She motivates her team by staying connected to the mission – the lives they are changing and the impact they are creating. She encourages creativity, humour, and open communication, believing that true transformation happens in supportive spaces where people feel seen and heard. To her, this is not just a business – it is a movement.
For Parveen, success is alignment. It means living in harmony with her values, uplifting others through her work, and being able to rest with peace knowing she made a positive difference. Professionally, success is measured through impact. Personally, it is found in peace, balance, and meaningful relationships. She honours boundaries, makes time for joy, and surrounds herself with people who nurture her spirit. Balance, she believes, is not perfection – it is intention.
Innovation plays a central role in her work. Parveen constantly evolves her methods by integrating neuroscience, trauma-informed leadership practices, and holistic healing. She listens to global trends, to communities, and to individual needs. She invests in collaborations, learning, and outreach to ensure her programs stay relevant and accessible. Her approach is not reactive – it is visionary. She is committed to shaping the future of wellness and leadership, one executive, CEO, entrepreneur, and coach at a time.
Parveen’s impact reaches far beyond business. She aims to dismantle stigma around mental health, elevate emotional intelligence, and create safe spaces for human transformation. Whether supporting a CEO learning to lead with empathy or helping a survivor reclaim their voice, she stands for one truth – healing is possible and leadership can be humane.
Her greatest teachers have been resilience, the communities she served, and her humanitarian work. Standing with women, men, and children in crisis zones reminded her that life is both fragile and powerful. It taught her to lead with compassion, courage, and integrity.
Parveen has learned that vulnerability is strength. Leadership is not about perfection but authenticity. She reminds aspiring entrepreneurs to begin with purpose, let their story guide them, and build impact over trends. As she moves forward, her vision for 2025 and beyond is bold – to scale AOT and Mind Mastery globally, train leaders in healthy leadership practices, and make emotional wellness a non-negotiable standard in leadership. She believes the future of business and humanity lies in healing, awareness, and conscious action. Through her work, she continues to inspire a world where wellness is not a luxury but a foundation for true leadership and lasting change.
“Healing and leadership go hand in hand.”