The Country Living Group is led by company director James Skudder, one of the most respected property specialists in West Wales. With over two decades of experience in the industry, James has built a reputation for integrity, professionalism, and a unique eye for high-quality homes. In 2020, he launched his own brand to set a new benchmark for service in the luxury property market.
James Skudder | Company Director | The Country Living Group
His goal was simple yet ambitious – to provide buyers and sellers with a property journey that feels personal, seamless, and memorable. At EliteX, we are proud to have James Skudder as part of the edition: The 10 Most Trusted Property Consultants to Watch, 2025.
For James, property is more than bricks and mortar. It is about stories, people, and the lifestyle that a home can offer. From a young age, he was captivated by the idea that every house has its own character and history. That early passion, combined with his natural ability to connect with people, set him on a career path that he describes as a calling rather than just a job. Twenty-one years later, that same passion continues to drive him.
“Even as a child, I was drawn to the world of property. I’d spend hours sketching houses, imagining what they looked like inside.”
James and his team specialize in residential luxury properties, particularly those in the upper quartile of the market. These are homes that stand out for their design, history, or setting, and he approaches them with the respect and attention they deserve. But what truly makes the Country Living Group different is not just the calibre of properties they represent – it is the way they treat their clients. James offers services that are rare in today’s fast-paced world, such as accompanied viewings, a dedicated buyer’s service, and even a 24-hour concierge service.
For clients, this means a level of care and attention that feels both reassuring and refreshing. That commitment has paid off. The company has collected more than 150 five-star reviews from satisfied clients, many of whom praise the team for their honesty, responsiveness, and deep knowledge of the market. James believes this success comes from keeping things simple: always being open, clear, and focused on what clients truly need. He sees trust as the foundation of his work, built one honest conversation at a time.
His career, however, has not been without challenges. The most defining moment came during the Covid-19 pandemic when James was furloughed from his job at a local firm. It was a moment of uncertainty, but instead of waiting for things to return to normal, he took the leap of starting his own business. It was a bold move at a time when the property market – and the world itself – felt unstable. But his determination, combined with his passion for property, turned the risk into an opportunity. The Country Living Group was born out of grit, resilience, and a belief that he could create something better.
“Starting a business during a pandemic wasn’t easy, but it gave me the chance to build a brand I am truly proud of.”
Part of James’s success also comes from his ability to embrace change. Technology now plays a central role in his business, and he has been quick to adapt. High-end cinematic property tours, professional photography, and carefully crafted social media campaigns have become hallmarks of the Country Living Group. These tools not only showcase properties in the best possible light but also connect with buyers far beyond West Wales. Behind the scenes, an efficient CRM system ensures that every client interaction is managed with care and precision.
For first-time buyers or investors, James’s approach is thoughtful and practical. He sets clear expectations, ensures they are aware of financial options and government schemes, and helps them understand market trends. For him, it is not about rushing a deal but guiding clients with transparency and clarity. Whether they are purchasing their first home or investing in a luxury property, he believes that informed decisions are the key to long-term satisfaction.
When asked what advice he would give to those considering a career in property consulting, James is quick to point out that passion and drive are more important than anything else. Knowledge and experience can be built over time, but without genuine interest in people and homes, it is difficult to succeed. His own journey reflects this – a mix of hard work, constant learning, and a love for what he does.
Looking ahead, James has big ambitions for the Country Living Group. He envisions expanding the brand by opening multiple branches across West Wales and eventually beyond. His dream is to see the business grow while maintaining the same high standards of service that have defined it from the start. Expansion, for him, is not just about numbers but about creating a legacy – a property brand that clients trust and recommend without hesitation.
“As long as you have passion, drive, and a willingness to learn, the possibilities in this industry are endless.”
In a world where property transactions can often feel transactional and rushed, James Skudder stands out as someone who brings heart, vision, and a sense of care to the process. His story is one of resilience, innovation, and above all, passion for helping people find the homes that truly fit their lives. For West Wales and beyond, he represents not just a property consultant, but a trusted guide to living the country dream.
