Aneta Jasienowicz’s journey into real estate is not one of convenience but of courage, resilience, and reinvention. Born in Stargard, near Szczecin in Poland, she carried within her a quiet determination that would later shape her path. At 30, she moved to Belgium as a single mother with just one suitcase and no knowledge of the language or the country. Those first years were challenging, filled with odd jobs and countless moments of uncertainty.
Aneta Jasienowicz | CEO & Founder | AP Properties Spain
Yet, they also became the foundation of her strength. Buying her first home during that time sparked something inside her, a passion for property and the sense of stability it could bring. At EliteX, we are proud to have Aneta Jasienowicz as part of the edition: The 10 Most Trusted Property Consultants to Watch, 2025.
In 2017, life brought another turning point. After marrying her husband, the two moved to Spain with the idea of opening a small bed and breakfast. When legal barriers made that impossible, they had a choice: to give up or to start again. Choosing reinvention, they turned toward real estate, a field where Aneta already had some experience from her time in Belgium. Starting from scratch once again, they built everything by themselves, creating their website, finding projects, and developing strategies that put clients at the heart of every decision.
Looking back now, Aneta sees that leap as the moment everything changed. What began with uncertainty and a suitcase of hopes transformed into AP Properties Spain, a business rooted in trust, honesty, and dedication. For her, success is not only measured in sales but in the many lives she has touched-families, retirees, and couples who found their dream homes under the Spanish sun.
“For me, this profession is not just about selling houses, it’s about people.”
Aneta’s inspiration to become a property consultant grew not just from opportunity but from personal experience. Her own journey buying a home had not been ideal, and she felt strongly that the process could be better, more human. She wanted to provide the kind of support she herself would have appreciated, someone who listens, understands, and guides with genuine care. This philosophy continues to shape her work today.
From the beginning, Aneta saw that the real estate industry could be cold and overly focused on profit. Her short experience in Belgium opened her eyes to practices she didn’t want to repeat. She witnessed how clients were sometimes treated as transactions and how even agents were undervalued. Out of that realization came a promise to herself: to build a business where integrity, transparency, and trust would always come before profit. In September 2021, she and her husband founded AP Properties Spain with that exact vision.
What makes her business unique is the approach. She and her husband don’t limit themselves to luxury villas or high-end clients. Their portfolio is broad, covering everything from modest apartments to multi-million-euro villas. For Aneta, every client, regardless of budget, deserves the same care and dedication. Whether helping a young family buy their first apartment or guiding retirees toward a peaceful home by the sea, she treats each investment as though it were her own.
Clients notice the difference. Many stay in touch long after their purchase, knowing that Aneta is always available – weekdays, Sundays, and even holidays. She takes pride in answering questions, solving problems, and offering reassurance at every step of the journey. Her honesty also stands out. She doesn’t sugarcoat or hide the flaws of a property. Instead, she presents the full picture, believing that only informed clients can make the right decisions for their future.
“I take every investment seriously-as if it were my own money being spent.”
Her work is not just about property, it is about transformation. She recalls the story of a Polish family who moved to Spain with little more than hope, determined to start over. Aneta helped them find their first apartment in Guardamar. Slowly, they adapted, learned the language, and eventually opened their own bakery, “Panaderia Polaca.” Today, they are thriving, sharing traditional Polish bread and pastries with the community. Another memorable story is of a Belgian couple who first bought a holiday apartment but soon fell in love with Spain so deeply that they decided to relocate permanently. Now, they are building their lives and businesses in the region, inspired by the home Aneta helped them find.
Stories like these remind her why she works so tirelessly. Real estate, for Aneta, is not about numbers. It’s about helping people start new chapters, build better futures, and discover a lifestyle that brings them happiness.
Of course, the journey hasn’t been without challenges. Moving away from her home country meant facing doubts, not only from others but also from within herself. Many questioned her decisions, wondering why she chose the harder path of entrepreneurship instead of a more traditional life. Yet, Aneta held firm in her belief that independence, hard work, and authenticity would guide her to success. Today, she looks back with pride at how far she has come, renovating her finca into a beautiful home, growing a thriving real estate business, and proving that resilience can turn doubts into victories.
Technology also plays an important role in her work today. From websites and property platforms to social media, it allows her to connect with international buyers and showcase both properties and expertise. For Aneta, technology is not just about convenience, it is essential for building trust and efficiency in a global market where many clients are making life-changing decisions from afar.
Transparency remains a cornerstone of her practice. Every client receives clear, accurate, and honest information, from pricing and legal requirements to potential challenges. Nothing is hidden or glossed over. Clients are guided step by step, ensuring they feel supported from the first call to long after the notary deed is signed.
Looking ahead, Aneta sees the property market on the Costa Blanca and Costa Cálida continuing to grow. While price increases may slow compared to recent years, she believes real estate will remain a strong and safe investment. Rising demand, limited supply, remote working, and lifestyle migration all point toward continued opportunities. She also sees growing importance in sustainability, modern living, and energy efficiency, trends that are shaping both new builds and resales.
Her vision for the future is ambitious but grounded in values. She dreams of making AP Properties Spain one of the leading agencies in the Costa Blanca, Costa Cálida, and eventually the Costa del Sol. But beyond business growth, her true goal is impact, helping families, individuals, and investors find not just properties but homes, security, and happiness. She also wants to build a team of like-minded professionals who share her values, so that others can create stable and fulfilling lives in the same way she has.
“My business is built on trust, honesty, and humanity and that is what makes clients come back again and again.”
For Aneta Jasienowicz, real estate is not simply an industry. It is a calling, a way to connect with people and help them achieve something lasting. Her story, from a single suitcase to a thriving business under the Spanish sun, is proof that resilience, integrity, and heart can turn dreams into reality, not just for herself, but for countless others who now call Spain home.
