Katerina Helmn | Founder | Rejuv Medical
Rejuv Medical is a wellness and aesthetics clinic founded by Katerina Helmn, a double board-certified Nurse Practitioner. She started the clinic in May 2020, right in the middle of the COVID-19 pandemic. The goal behind launching Rejuv Medical was to provide advanced and personalized anti-aging solutions to people who wanted to look and feel their best. The clinic offers a wide range of services, including aesthetic medicine with injectables and laser treatments, bioidentical hormone replacement therapy (BHRT), peptide therapy, and a medically supervised weight loss program. Every treatment is designed to improve overall health, restore energy, and enhance natural beauty. At EliteX, we are proud to have Katerina Helmn as part of the edition: 05 Pioneering Aesthetic Service Providers in 2025.
Katerina’s personal journey played a big role in her decision to start this business. While she was still in nursing school, she experienced a difficult period with adult acne. No local provider could solve her problem. It was only when she visited her parents in Russia that she met a dermatologist and aesthetic expert who helped her understand her skin and regain her confidence. That life-changing experience inspired her to enter the world of aesthetic medicine. She wanted to help others find that same self-esteem and healing that she had received.
“Anyone can learn to inject Botox, but not everyone truly cares. Exceptional care and real results are what make people stay.”
Rejuv Medical started as a one-woman operation. Katerina initially handled everything herself, from consultations to treatments. Over time, as the clinic grew in popularity, she expanded her team to four providers. However, after becoming a mother, she realized the importance of work-life balance. She made the intentional decision to scale down the team and focus on quality over quantity. Today, Rejuv Medical operates with a smaller, more intimate team of two highly experienced providers. This allows them to offer each client a more personalized and thoughtful experience.
What makes Rejuv Medical stand out in the busy aesthetic market is its people-first approach. The clinic is not driven by numbers or sales targets. Instead, it builds lasting relationships with clients. Some clients have been with the clinic since the beginning and continue to return because of the trust they’ve built. Both providers at Rejuv Medical have over ten years of experience, and they emphasize natural, undetectable results. They’re also not afraid to be honest with clients. If a certain treatment isn’t necessary or won’t help, they simply say “no.” Their honesty and transparency are key reasons why clients trust them.
The clinic mostly attracts working professionals who are well-established in their careers and are now noticing signs of aging or feeling a little off-balance in their bodies. These clients are not necessarily chasing beauty but are more interested in feeling healthy, confident, and restored. The most in-demand treatments include Botox, microneedling, and the clinic’s medical weight loss program. These treatments are popular because they deliver visible results and are safe when done under professional care.
Staying current in such a fast-changing industry is essential, and Katerina makes sure she and her team remain at the forefront of new technologies and best practices. She attends annual conferences on anti-aging and aesthetic medicine and continues to take advanced training courses to expand her knowledge and skills. This constant learning helps her bring new ideas and better treatments to the clinic.
Rejuv Medical is also known for using innovative techniques and tools in its practice. One such innovation is the use of peptides, which are small proteins that help support the body’s natural ability to heal and stay balanced. These peptides are used to help with healthy aging, hormone balance, and recovery. Another advanced treatment involves the use of polynucleotides, such as Salmon DNA. These substances help naturally refresh the skin, improve texture, and support collagen growth, which leads to smoother, healthier-looking skin.
“We prioritize relationships over profit—and that’s why many of our clients have been with us since day one.”
Customer experience is a central focus at Rejuv Medical. The aesthetics industry is growing fast, and competition is increasing. But what sets a clinic apart isn’t just the treatments—it’s how clients are treated. From the moment someone walks into Rejuv Medical, they are treated with respect, empathy, and care. Katerina believes that giving people a great experience is what creates lasting relationships. Boutique-style clinics like hers thrive when patients feel heard, valued, and respected.
Safety is never taken lightly at Rejuv Medical. Every treatment is carefully planned and based on proven medical protocols. Clients receive clear instructions before and after treatments to ensure smooth recovery and best results. The team avoids aggressive approaches and prefers to go slow, especially when it comes to injectables or hormone treatments. They follow up regularly with patients to make sure everything is going well. This commitment to safety is a reflection of the clinic’s overall care philosophy.
Personalized care is one of the clinic’s strongest qualities. Every new client begins with an in-depth consultation. The team doesn’t just look at the physical symptoms but also listens closely to the person’s goals, concerns, and lifestyle. This approach allows them to build a treatment plan that is realistic and sustainable. Instead of trying to fix everything at once, they take small, thoughtful steps. This not only delivers better results but also strengthens the relationship between the provider and the patient.
Building a strong team has been one of the biggest challenges for Katerina. She found it difficult to hire people who shared her level of passion and commitment. To overcome this, she created an environment where team members are valued and rewarded for their contributions. She offers performance bonuses and revenue-sharing opportunities, which keeps her small team motivated and engaged. This also ensures that everyone is working towards the same goal—providing the best care to every client.
Trust is built over time, and Rejuv Medical has earned it by maintaining high standards, being honest, and staying connected with patients. Katerina and her team take the time to remember names, check in on progress, and truly care about the people who come through their doors. It’s these small gestures, along with consistent results, that keep clients loyal and happy.
Looking ahead to 2025 and beyond, Katerina has big goals for Rejuv Medical. She plans to use artificial intelligence tools to automate some of the clinic’s backend operations. This will free up more time for the team to focus on patients and build stronger connections. She also hopes to secure a permanent physical location for the clinic and grow its services in the field of integrative and regenerative medicine. These additions will help clients achieve deeper, long-term health benefits.
Katerina’s advice to anyone entering the aesthetics industry is simple but powerful: it’s not just about learning to inject Botox or understanding hormone levels. The real key is to truly care about your clients. If you put their well-being first, listen carefully, and aim for real results, people will notice. Word-of-mouth and reputation are powerful tools in this field. By providing exceptional care and being genuinely invested in people’s outcomes, success will follow naturally.
Rejuv Medical is more than just a place for aesthetic treatments. It’s a space where people are respected, cared for, and supported in their journey to feel and look their best. Katerina Helmn’s dedication to thoughtful, science-backed, and deeply personal care continues to set her clinic apart in the competitive world of modern wellness.
“Regaining my self-confidence changed my life, and I knew I wanted to give back and help others in the same way.”
