Natalia Rachel | Founder | Illuma Vision
Illuma Vision is a media and education organization dedicated to creating impactful educational experiences and media that inspire social change. The organization was founded with the belief that education should be accessible, affordable, and engaging. By using creative, multi-dimensional, and playful approaches, Illuma Vision aims to inspire new ways of thinking, deepen compassion, and promote radical accountability. This work is essential in restoring balance in an increasingly polarized and disconnected world. At EliteX, we are proud to have Natalia Rachel as part of the edition: Impactful Female Entrepreneurs to Watch, 2025.
Illuma Vision is the sister company of Illuma Health, which was founded by Natalia Rachel. Illuma Health was created to bridge the gap between healthcare and social systems by introducing complex clinical concepts into organizational culture, leadership, and community transformation. Over time, as the need for social change grew, Illuma Vision was established to take healing beyond clinical settings and into everyday life. The organization works across education, healthcare, and the arts to inspire a healing revolution. Based in Australia, Illuma Vision collaborates with clients in Australia, Singapore, and the United States. The company prioritizes partnerships, integration, capacity building, and mission-driven projects that contribute to systemic and social change.
“Women’s voices and leadership are more needed than ever.”
Starting Illuma Vision came with challenges, particularly in terms of branding and business structure. Unlike traditional business models, the company had to evolve organically rather than following a rigid blueprint. The key lesson in this journey was to focus on the mission and vision rather than worrying about branding and growth. By remaining true to its purpose, Illuma Vision has continued to evolve naturally. One of the biggest lessons in entrepreneurship for Natalia Rachel has been the importance of staying responsive and in alignment. The world changes rapidly, and so do personal and professional goals. The ability to listen, pivot, and evolve ensures that the business remains a source of vitality rather than a burden. This flexibility has allowed the organization to thrive and adapt to new opportunities and challenges.
Illuma Vision makes a positive impact on society by fostering healing, raising consciousness, and encouraging compassion and care. The company stands out from others in the industry by integrating education, healthcare, and the healing arts. Unlike businesses that prioritize trends and rapid scaling, Illuma Vision remains committed to sustainable impact and long-term change. Maintaining motivation during difficult times can be challenging, and there are moments when motivation fades. However, Natalia Rachel has learned to listen to herself, refocus energy, and prioritize self-care. Whether it is taking a break, spending time in nature, or enjoying moments with family, these practices help restore motivation. Learning to silence the inner voice of judgment and embracing rest as a necessary part of the journey has been an ongoing process.
For women looking to start a business, Natalia Rachel advises developing a deep connection with intuition and the ability to voice boundaries. Cultivating a wise and compassionate inner voice is essential for navigating the often aggressive entrepreneurial landscape while staying true to oneself. Balancing work and personal life has been a learning experience. Initially, work took precedence, leading to burnout. However, over time, Natalia Rachel has shifted towards prioritizing personal well-being. Every day includes time for personal activities such as being in the ocean, practicing yoga, or meeting friends. Work is approached with fluidity, adapting to the needs of the business and personal life while maintaining a sustainable rhythm.
“Success is bringing healing to people without causing harm or burnout.”
Technology has played a significant role in expanding Illuma Vision’s reach. Social media and online courses have allowed the company’s work to move beyond localized clinics and workshops in Singapore to a global audience. People from all continents now engage with the content, whether through free resources or online programs. Throughout the entrepreneurial journey, traditional business coaching has not always felt aligned with the company’s values. Instead, mentors have taken the form of therapists, yoga teachers, and supportive women who embody care, reciprocity, authenticity, and well-being. Their presence and guidance have been invaluable in shaping the organization’s path.
One mistake in the early days of business was trying to grow too quickly and accepting opportunities that did not align with core values. This experience led to an important lesson: slowing down, practicing patience, and being selective about partnerships are crucial for maintaining integrity and long-term success. Success in entrepreneurship is an evolving concept. As long as the work brings healing to people without causing harm or burnout to those involved, it is a success. While growth, larger projects, and increased visibility are desirable, they must coexist with well-being and meaningful impact.
Looking ahead, Illuma Vision is exploring multi-media experiences, creative channels, and live events to bring healing to new audiences. The work is expanding through students who are engaging with and carrying forward the mission. The organization is also considering establishing a non-profit, though this decision is still in progress. The movement will continue to evolve in creative ways, ensuring its message reaches diverse communities. Supporters can contribute to the growth of Illuma Vision by engaging with and sharing content, as well as referring the organization for relevant programs, projects, or media opportunities. Some of the most impactful collaborations have come from word-of-mouth recommendations.
“We remain committed to sustainable impact and long-term change.”
For aspiring female entrepreneurs in 2025, Natalia Rachel emphasizes the importance of embracing female leadership and a feminine approach to business. Women’s voices and leadership are more needed than ever, and there is power in doing business differently—slowly, peacefully, and in ways that prioritize well-being. Claiming space and redefining success on personal terms is key to creating sustainable and impactful businesses.