Monica Perna | Founder | AUGE International Consulting
Monica Perna is the founder of AUGE International Consulting, an enterprise dedicated to bridging linguistic and cultural divides in the business world. Originally from Italy, she now resides in Dubai, UAE, where she continues to innovate in the field of language and business coaching. Her work is centered around the AUGE® Method, a pioneering approach she developed to integrate language learning with professional and personal growth. This method is specifically tailored for non-native English speakers in the global business arena, helping them overcome language barriers and succeed in their careers. At EliteX, we are proud to have Monica Perna as part of the edition: 10 Elite Women in Business, 2025.
Her journey into the business world was driven by a deep passion for languages and a recognition of the obstacles that language barriers create in both commerce and personal development. She aimed to develop solutions that would not only improve English proficiency but also enhance cultural understanding, allowing individuals and businesses to thrive in a globalized market. This vision led her to establish her company and create unique methodologies that address these challenges effectively.
“Language is not a barrier but a bridge to success.”
In the early stages of her career, one of the biggest challenges she faced was gaining recognition in a market that often undervalued non-native English language experts. She overcame this by emphasizing the unique insights and empathetic approach she could bring as a non-native English speaker herself. Rather than seeing it as a limitation, she turned it into a strength, using her own experiences to develop coaching methods that resonated deeply with her clients. This perspective allowed her to connect with students and professionals in a meaningful way, ultimately leading to the success of her programs.
For Monica, leadership is about setting a vision that inspires others to follow. She believes in creating an environment where team members feel empowered to take initiative and innovate. Open communication, mutual respect, and continuous investment in professional growth are the foundations of her leadership style. By showing trust and confidence in her team, she fosters a culture of motivation and dedication that aligns with the company’s mission. A defining moment in her career was the publication of her book, ‘I Speak Globish,’ which became a bestseller within just 12 hours of its release. This achievement was a turning point, validating the demand for innovative and inclusive language learning methods. The success of her book significantly boosted her credibility and visibility, opening doors to new partnerships and expanding her influence in the language coaching industry.
In today’s business world, she believes adaptability, resilience, and empathy are essential for success. Professionals must navigate complex global markets, respond effectively to challenges, and build meaningful connections with diverse stakeholders. A commitment to lifelong learning and the integration of technology are also crucial factors in staying competitive and relevant in any industry.
The language coaching and business mentoring industries have evolved significantly over the years, with an increased focus on digital learning platforms and AI-driven tools. Monica has embraced these advancements by incorporating cutting-edge technologies into her programs, allowing for personalized and scalable learning experiences. She has also expanded her focus to include cultural competency training, recognizing the growing importance of cross-cultural understanding in international business.
“I do not believe in balance; I believe in harmony.”
Looking ahead, she anticipates that AI and machine learning will continue to shape the industry, offering even more personalized and adaptive educational experiences. She also expects a stronger emphasis on sustainability and ethical business practices within the education sector, reflecting broader global trends. By staying ahead of these developments, she ensures that her programs remain relevant and impactful.
Remaining competitive in a fast-paced business environment requires continuous innovation and an awareness of market trends. At AUGE International Consulting, Monica and her team prioritize refining their methodologies, integrating new technologies, and maintaining a strong feedback loop with clients. This approach allows them to evolve with changing demands while staying true to their mission. For young women aspiring to follow in her footsteps, she emphasizes the importance of self-belief and resilience. Challenges should be seen as opportunities for growth, and staying committed to a vision is crucial, even in the face of setbacks or skepticism. Building strong networks and seeking mentorship are also valuable strategies, as they provide guidance, support, and access to new opportunities.
Monica believes that women in business can create a greater impact by supporting each other through mentorship, networking, and collaboration. By sharing knowledge, experiences, and resources, women can build strong professional networks that drive innovation and enhance visibility in various industries. Collective support and empowerment lead to greater success for everyone involved. Her greatest source of inspiration comes from the transformative power of education and its impact on the lives of her students. Over 20,000 students have benefited from her programs, and their success stories continue to motivate her. Some have overcome personal struggles, such as depression, by finding a new sense of purpose through language learning. Others have gained the confidence to move abroad, apply for new jobs, or start their own businesses. Witnessing these life-changing transformations fuels her passion for her work and drives her to push boundaries in education and coaching.
Maintaining a balance between work and personal life is essential for sustainability and well-being. Monica manages this by setting clear boundaries, prioritizing tasks, and ensuring she takes time for self-care and family. However, she does not believe in the traditional concept of balance; instead, she embraces harmony. By integrating different aspects of her life in a way that supports her personal and professional fulfillment, she finds a sustainable and rewarding approach to work and life.
Her greatest achievement so far is the development and success of the AUGE® Method. This innovative approach has transformed how non-native English speakers engage with the global business community. The method’s impact is evident in the thousands of professionals who have improved their language skills, expanded their career opportunities, and gained confidence in international settings.
“Leadership is about setting a vision that inspires others to follow.”
Looking to the future, Monica hopes to leave a legacy of empowerment, innovation, and resilience. She aspires to inspire the next generation of women in business to break barriers, lead with empathy, and pursue their entrepreneurial ambitions with confidence and integrity. By fostering an environment of growth and opportunity, she aims to shape a future where language is no longer a barrier but a bridge to success.