Howard Rosen is not your typical CEO. Educated with an MBA, his journey into healthcare began through an unexpected path. Initially working in the film and television industry, Howard’s curiosity led him to invest in a cloud-based communication platform in 2005. This investment in his idea eventually led him to have been awarded 7 patents on the technology, and to become the CEO and Founder of LifeWIRE, a multinational company operating in the US and Canada, serving clients in both the public and private sectors.
At Nova Insights, Howard and his team embrace a powerful mission: “Humanizing Digital Transformation.” They firmly believe that true transformation in healthcare must prioritize the needs of patients and the individuals working within the industry. Nova Insights empowers their clients, helping them understand that the patient journey involves not only external customers but also internal stakeholders such as providers, clinicians, nurses, and technical staff. By ensuring that digital solutions create value for everyone involved, Nova Insights delivers the most relevant and empowering digital health tools.
“We practice what we preach by empowering our clients and helping them understand they have customers both outside and inside their organization, so as to help them ensure that the change provides value for everyone in the patient journey.”
The purpose behind Nova Insights’ products and services is to maximize value, engagement, and empowerment for clients and patients alike. By harnessing emerging technologies such as AI and RPA (Robotic Process Automation), routine tasks can be efficiently managed, allowing healthcare providers and nurses to work at the top of their licenses. Automation and empowerment of patients ensure they receive the information they need when they need it.
To stay up to date with the latest trends and advancements in healthcare, Howard is a voracious reader of online and print newspapers, newsletters, and blogs. He also shares his insights by writing articles published in Forbes and delivering keynote presentations, constantly researching and contributing to the industry’s knowledge base.
One of the biggest challenges Howard sees facing the healthcare industry today is the early-stage integration of AI. While AI has great potential to enhance patient experiences and provide better insights for clinicians and nurses, there is a risk of making uninformed decisions and following the wrong path. To address this challenge, Howard emphasizes the importance of awareness and understanding of the tools being used. He encourages asking critical questions about the coding, database access, biases, and intended functionality of AI solutions to make informed decisions.
“The challenge is that it is so early days, and so little essentially known, decisions may be made without real effective knowledge sending solutions down a very wrong path(s).”
Howard has a proven track record of leading successful initiatives in the healthcare field. A notable example is his collaboration with the VA and their Women’s Health program. Together, they automated 28 assessments for combat-trained veterans suffering from PTSD and facing pregnancy challenges. By leveraging his platform, these veterans were able to interact remotely on any device, eliminating the need for extensive travel. Over a five-year period, the platform contributed to a remarkable outcome: no reported successful suicide attempts among this population with a previously high 78% suicide attempt rate.
At Nova Insights, a patient-centered care culture is ingrained in everything they do. Howard emphasizes that successful outcomes for patients and the continued utilization of solutions can only be achieved by treating the patient as the central focus. The company’s philosophy, mission, technology, and teams all revolve around this patient-centered approach.
Patient safety and quality improvement are paramount in Nova Insights’ leadership approach. Howard believes in “humanizing” transformation, meaning that solutions should empower patients while protecting their personal health data. Whether on-site or cloud-based, compliance with healthcare regulations and standards is a top priority for the company.
In a diverse and multidisciplinary environment, fostering collaboration and teamwork among healthcare professionals is crucial. Howard acknowledges that various egos may come into play, but by identifying common issues and providing a clear goal, diverse insights can be embraced to find intriguing solutions and resolutions.
Conflicts and disagreements within the team or organization are inevitable, but Howard believes in resolving them swiftly. By encouraging open communication and ensuring that everyone explains their perspectives upfront, misunderstandings can be addressed immediately. Early conflict resolution is essential to maintain strong working relationships and avoid unresolved tensions.
To ensure compliance with healthcare regulations and standards, Nova Insights follows the HiTrust Certification standard, even if the clients themselves do not have certification. By using it as a checklist, the company ensures the highest level of compliance for on-site or cloud-based solutions.
Technology and innovation are at the core of Nova Insights’ healthcare delivery and management approach. By working closely with clients and all relevant stakeholders, they identify areas of friction and find solutions that address the diverse needs of patients and healthcare providers. Rigorous testing at every stage ensures that the desired results are achieved, and stakeholders receive the necessary information, not just data.
“At Nova Insights, a patient-centered care culture is ingrained in everything we do. The company’s philosophy, mission, technology, and teams all revolve around this patient-centered approach.”
Nova Insights understands the critical issue of healthcare accessibility and affordability for underserved populations. When working with clients, they conduct thorough analyses to identify populations that are not being adequately served. Challenges such as technology literacy, access, economics, and language barriers are taken into account, and appropriate approaches are developed to mitigate these challenges.
Strategic planning and decision-making in healthcare leadership require a clear mission, a strong team of subject matter experts, and trusted instincts. Howard emphasizes the importance of involving stakeholders, including patients, staff, and community members, throughout the entire process of development, implementation, and transformation. Co-producing solutions ensures that the voices of all stakeholders are heard and incorporated into healthcare decisions.
Strategic planning and decision-making in healthcare leadership require a clear mission, a strong team of subject matter experts, and trusted instincts. Howard emphasizes the importance of involving stakeholders, including patients, staff, and community members, throughout the entire process of development, implementation, and transformation. Co-producing solutions ensures that the voices of all stakeholders are heard and incorporated into healthcare decisions.
