05 Distinguished Female Leaders Shaping the Hospitality Industry, 2026


Extended Stay America

Nicole McAlister

Nicole McAlister is a hospitality leader whose career has been shaped by strong relationships, strategic thinking, and a deep commitment to helping people and businesses perform at their best. With nearly two decades of experience across hotel operations, franchise services, and brand consulting, she has built a reputation for driving performance while staying grounded in authenticity and care.

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Nicole McAlister

Francelina Amaral
IPN Advisors

Francelina Amaral

Francelina Amaral is a distinguished hospitality leader with more than twenty-five years of experience in multinational environments across Southern Europe. Her career reflects consistent growth, strategic clarity, and a deep understanding of luxury service.

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The Retreat Costa Rica

Diana Stobo

Diana Stobo is the founder of The Retreat Costa Rica, a sanctuary created for rest, renewal, and deep healing. She sees herself not simply as a business owner, but as a caretaker of healing spaces and experiences. For her, hospitality is not a profession that begins and ends with office hours. 

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TheRetreatCostaRica_DianaStobo_2026
Ashley Lands 2

Provincial Leisure

Ashley M. Lands

Ashley M. Lands built her career by understanding one simple truth – perception drives value, but standards sustain it. She began on the media side of hospitality, creating content for hotels while scaling a luxury travel platform that reached 92,000 monthly readers and 55,000 subscribers.

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