NIO – Electrifying the way ahead

William Li | CEO | NIO


The environment is the go-getter word of this century. Another word is electricity. While in our homes we need to reduce electricity at the same time on the roads we need to increase the usage of electricity. When we say this we mean the vehicles.  A company which is the forerunner in designing and developing electric vehicles is NIO.


NIO Inc. is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO is more than just a car company. The company aims to shape a joyful lifestyle by offering premium smart vehicles and the best user enterprise. Blue Sky Coming describes its guiding philosophy in a brighter, positive future and a more sustainable tomorrow. This is what’s driving the employees – every day. They have various departments such as research and development, design, and manufacturing, offices in San Jose, Munich, London, Shanghai, and eight other locations. NIO’s core values include Honesty, Vision, Action, and Care. Supporting these values is our commitment to our users and providing them with sustainable experiences beyond expectations and innovation.


 NIO designs develop, jointly manufactures, and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains, and batteries.

NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO launched the ES8, a seven-seater flagship premium intelligent electric SUV, in December 2017 and began deliveries of the ES8 in June 2018 and its variant, the six-seater ES8, in March 2019.

NIO launched the ES6, a five-seater high-performance premium intelligent electric SUV, in December 2018 and began deliveries of the ES6 in June 2019.

 NIO launched the EC6, a five-seater premium smart electric coupe SUV, in December 2019 and began deliveries of the EC6 in September 2020.

NIO launched the ET7, a flagship premium smart electric sedan, in January 2021 and began deliveries of the ET7 in March 2022.

NIO launched the ET5, a mid-size premium intelligent electric sedan, in December 2021.

NIO Launched the ES7, a premium smart electric SUV, in June 2022.

Furthermore, NIO launched NIO Life in 2018.

Since then, NIO has worked with over 500 designers worldwide and developed more than 823 products delivered to over 2.8 million NIO Life users.

The target audience is everyone interested in the premium car market, especially premium electric vehicles with premium services. Although NIO’s model has a label price of CNY 450,000, NIO offers the cutting-edge technologies of electronic cars, autonomous driving, and modern customer service systems that directly connect manufacturers and end-users.

1 NIO ET5 saloon
ET 7
ES 7 Electric
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We envision this as an in-vehicle platform that generates an interactive community for our users so that we can share our stories and lives. So we can all grow together connects to It connects to our NIO NOMI, NIO Life, NIO App, NIO House, and NIO Day.

NOMI is the World’s First In-Vehicle Artificial Intelligence, and NOMI is a friend that helps the users and the vehicles to build friendships. NIO is about building lifelong relationships with our users and creating an emotional connection and attachment throughout the whole vehicle life. This is what inspired our fundamental conceptualization of NIO.

NIO brings a joyful lifestyle with the best products and services to our users (consumers). For example, you get much more when you purchase a car from NIO. As a result, NIO has a special relationship with the users, we believe in our users, and in exchange, the NIO community strongly believes in us. There are a total of over 2,600 users that have participated in NIO events as volunteers. 

On NIO Day 2020, we introduced the Blue Point Plan to encourage users to reduce carbon emissions. At Shanghai Auto Show 2021, NIO Life’s lifestyle brand presented the Blue Sky Lab. This fashion project recycles the materials left from the car production process to create a series of fashion products based on the automotive industry. With our users’ love and support, we have taken significant steps to protect the environment further and bring “Blue Sky Coming” to reality.