Liana Zavo stands as a beacon in the realm of public relations, renowned for her exceptional expertise in international expansion and strategic communications. With a keen eye for cultivating strong online reputations and navigating the complexities of media relations, she serves as a vital conduit, bridging the gap between founders and organizations to propel them towards unprecedented success. We at EliteX, are proud to introduce Liana Zavo as one of the 10 Extraordinary Women Leaders to Watch, 2024.
As the esteemed founder and CEO of ZavoMedia PR Group, Liana orchestrates powerful campaigns that resonate with audiences worldwide, effectively promoting the missions and goals of her clientele. Her leadership philosophy is deeply rooted in fostering an inclusive environment, where diversity is not just celebrated but embraced as a cornerstone of innovation and progress. “In my perspective, effective leadership transcends mere management—it embodies qualities such as communication, inspiration, and integrity,” Liana affirms. Her commitment to diversity and equal opportunity permeates every facet of her organization, from recruitment to career advancement programs. “I firmly believe in providing equal access to resources and opportunities for all, regardless of background or identity,” she emphasizes.
“Control the narrative, and you control your destiny.” – Liana Zavo
Liana’s journey to prominence in the PR industry was marked by formidable challenges, yet her innate ability to forge meaningful connections and build relationships propelled her forward. “Breaking into the PR industry was undoubtedly a pivotal moment,” she recalls. “But with the unwavering support of remarkable women who believed in my vision, I persevered.”
Central to Liana’s mission is the global recognition of her agency, which has expanded its footprint across 12 countries, catalyzing the international success of countless founders and organizations. “My objective is clear—to ensure that every client is not just seen, but heard on a global scale,” she declares.
Inspired by her maternal grandmother, a trailblazing journalist in Russia, Liana’s passion for storytelling was ignited at an early age. “Her ability to traverse boundaries and share compelling narratives resonated deeply with me,” she reflects. Today, Liana pays homage to her grandmother’s legacy by mentoring thousands of women worldwide, empowering them to authentically share their stories with the world. Liana Zavo’s leadership journey is not only shaped by her personal experiences but also by the women who have left an indelible mark on her life. Her grandmother, a source of boundless inspiration, continues to guide her from above, imbuing her with a sense of pride in her accomplishments and a steadfast commitment to excellence. “I often find myself wishing for just one more meal with her, to share the stories I’ve been working on,” Liana reflects wistfully, her grandmother’s wisdom echoing in her heart.
Equally instrumental in Liana’s professional trajectory is her mentor, whose unwavering belief in her visionary potential paved the way for her entry into the competitive arena of PR. “Their guidance and support have been invaluable,” she acknowledges, a testament to the transformative power of mentorship in shaping future leaders. Fuelled by her mother’s encouragement, Liana embarked on a journey of self-discovery that culminated in the development of five transformative methodologies, empowering founders and organizations to harness their unique voices and establish themselves as industry authorities. “My mother’s belief in me propelled me forward, inspiring me to share my own story with the world,” Liana explains, her voice infused with conviction.
“Discover your authentic voice and embrace it fearlessly. Your story is your most powerful asset—share it authentically and watch as connections flourish.” – Liana Zavo
As she envisions the evolving role of women in leadership, Liana champions authenticity, resilience, and the power of storytelling as catalysts for effecting positive change. “Women possess a unique ability to lead with empathy, juggling multiple responsibilities with grace and determination,” she observes, a steadfast advocate for women’s empowerment in the corporate landscape. To aspiring women leaders just beginning their careers, Liana offers sage advice: “Discover your authentic voice and embrace it fearlessly. Your story is your most powerful asset—share it authentically and watch as connections flourish.” By prioritizing transparency, authenticity, and value creation, aspiring leaders can carve out their niche in the competitive market, establishing themselves as trusted authorities and driving long-term success. Furthermore, Liana underscores the importance of proactively shaping one’s narrative and cultivating credibility through strategic media engagement. “Control the narrative, and you control your destiny,” she asserts, emphasizing the transformative impact of leveraging media platforms to amplify one’s voice and influence.
In the dynamic realm of public relations, Liana Zavo stands as an indomitable force, shaping narratives, amplifying voices on a global stage, and empowering women to embrace their unique voices, defy convention, and chart a course toward unparalleled success. With unwavering dedication and a commitment to inclusivity and authenticity, she continues to redefine the landscape of modern PR and shape the future of leadership, one compelling story at a time, inspiring generations to come.
“Effective leadership transcends mere management—it embodies qualities such as communication, inspiration, and integrity.” – Liana Zavo
